Creative Content Director 2 Locations

About GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people.
GroupM agencies include Mindshare, EssenceMediacom, and Wavemaker.
With more than 1,000 people based in Sydney, Melbourne, Adelaide, and Brisbane, GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, commerce, sports, digital, finance, proprietary tool development, and other business-critical capabilities.
GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders, and people. About GOAT (GroupM's influencer Marketing Solution) Goat is one of the world's leading influencer marketing agencies.
Goat specializes in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015.
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
The company's 150+ staff across three global offices have helped to grow some of the biggest brands in the world.
Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content. In recent years, Adweek recognized Goat as Europe's fastest-growing agency while The Drum awarded it Social Media Agency of the Year and LinkedIn named it one of their top companies. As part of GroupM Nexus, Goat will support GroupM's strategy to help clients drive growth through performance with the scale and expertise to help brands activate campaigns anywhere in the world.
Enhanced by GroupM's partnerships with the world's largest social and commerce platforms, proprietary technology, and deep global expertise, Goat will provide GroupM and WPP clients with industry-leading global, cross-channel, and data-driven influencer marketing capabilities. Why This Role is Exciting: Best of both worlds: 60% of this role focuses on GroupM clients, working with some of the best brands in the world including Netflix, Dell, Mars, Fonterra, Edgewell, Henkel and more.
40% of this role is allocated to WPP Beauty Tech Labs, leading influencer marketing for iconic beauty brands.Drive Industry Content Innovation: Push the boundaries of content, social media, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.Shape the Future of Content: Influence the direction of social media and influencer marketing for major brands, leading creative that disrupts and inspires.Collaborative Leadership: Work closely with senior leaders and collaborate with top talent to drive creative content excellence.Culture of Innovation: Lead and foster a team where bold ideas are encouraged, and creativity is celebrated.This Role As Creative Content Director, you are the driving force behind the conception and execution of transformative ideas and content that resonate across media landscapes, social, video, and entertainment platforms.
Your strategic creativity ensures that our clients' brands achieve cultural and platform relevance while experiencing substantial growth. What You'll Do: Work closely with GroupM Goat and WPP Beauty Tech Labs teams to deliver exceptional results for clients while fostering a culture of innovation.Drive big ideas that grow clients' businesses and help win more projects.Clearly articulate and deliver growth and demand strategy for GroupM's influencer offering.Identify new revenue streams, including collaboration with GroupM agencies.Lead and review creative work for the agency, especially in social, content, and digital media.Drive creative work and awards in the social space.Capture creative thinking ready for client presentation.Stay at the forefront of technology and social media trends.Play an influential role in developing GroupM Goat's social and influencer product.Spearhead and manage content strategy for projects.Collaborate with various departments to create creative strategies and content ideas.Analyze ongoing cultural and social trends and utilize relevant tools.Take a leadership role in bringing culture and trends to clients.Your Responsibilities: Creative Content Leadership: Lead the ideation and development of cutting-edge campaigns, setting the tone for creative excellence.Client Partnership Excellence: Build and nurture strong, trusted relationships with key clients.Culture of Innovation: Set a high standard for collaboration and continuous improvement.Cross-Functional Collaboration: Collaborate with senior leadership to align creative strategies with business goals.Strategic & Tactical Guidance: Offer expertise on content and social media trends to shape strategic direction.Innovation & Continuous Improvement: Champion a culture of experimentation and learning within the team.Growth Driver for GroupM Influencer Solution: Lead the design and delivery of the new business growth plan.Who You Are: Content Leader: You have a passion for social media and influencer marketing with a proven track record.Client-Centric Mindset: You know how to build strong client relationships and deliver creative solutions.Team Builder & Collaborator: You're a natural leader who can foster a high-performance culture.Strategic Thinker: You have a strong strategic mindset and can balance big-picture thinking with detailed execution.Cross-Functional Team Player: You excel in a collaborative environment and work with senior leadership.Further Detail: At least 7 years of relevant experience, with five or more years in creative, content marketing, and/or social.Experience in creating social/content marketing and advertising campaigns.Experience in creating integrated social and content campaigns across all touchpoints.Demonstrated success in developing and executing creative-led campaigns.Proven ability to develop successful concepts and ideas.Strong creative vision with an eye on business objectives.Social and Digital Native; Influential.Strong understanding of social and broader media landscape.Exceptional communication and presentation skills.A proactive, solution-oriented mindset.Proven track record of driving innovation and customer satisfaction.Thorough understanding of consultative sales and senior stakeholder management.What Success Looks Like: In 3 months, you would have: Immersed yourself in the team and understood all active and upcoming campaigns.Established collaborative relationships with all key stakeholders.A strong understanding of GroupM's Influencer proposition.Aligned on growth targets for new business.Fully up to speed with your client(s) and able to offer insights.Engaged in strategic planning for your client(s).Established relationships with major social, video, and entertainment platforms.Conducted brainstorming sessions with different departments.Produced succinct documents that tell stories.Participated in pitches as required.In 6 months, you would have: Developed professional relationships with stakeholders.Crafted big ideas to take to clients.Demonstrated your ability to deliver efficiently and effectively.Strengthened key stakeholder relationships.Articulated your growth and new business strategy.Become a trusted team member.Offered additional value and proactivity to the strategic product.Overseen the presentation of final concepts.In 12 months, you would have: Produced innovative work for major clients.Created award-worthy work.Established yourself as an expert within GroupM Goat.Helped build out the social product.Started working on a 3-year strategy for business growth.Created a culture of adding creativity to media.Established strong relationships with social and entertainment platforms.Elevated your impact and influence within the business.Considered a key member of the team by clients and internal teams.Recognized as an integral member of the team.Apply now.
This is your chance to make a lasting impact in the world of influencer marketing and social media—one campaign at a time. #LI-Post

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