Are you ready to join Australia's most iconic eCommerce brand, in a team that's revolutionising comfort and cosiness?
The Oodie is a leading brand in wearable blankets, and we are looking for passionate and innovative individuals to help us spread warmth and joy worldwide. Known for our ultra-soft Oodies that are perfect for lounging, our mission is to bring comfort and happiness into every home. If you have a love for unique, fun products and a drive to be part of an energetic, creative team, we want you to join The Oodie family and be a part of something truly special!
Reporting to the Brand Director, the Copywriter will craft compelling and on-brand copy for various channels, including paid advertising, landing pages, emails, social media, packaging and other adhoc marketing materials. The role focuses on writing content that resonates with our audiences, drives conversions, and aligns with our brand vision, mission and values.
Your role will include:
Multi-channel Copywriting: Develop engaging and conversion-focused copy across multiple channels, such as paid adverts, landing pages, email campaigns, social media, packaging and other adhoc marketing materials.On-brand Messaging: Ensure all copy is aligned with our brand vision, mission, values and personas, shaping consistent and impactful brand stories that engage customers and convert audiences into buyers.Product-focused Copy: Writer copy that highlights the features and benefits of products, positioning them as the hero in all communications to target audiences.Conversion-orientated Writing: Focus on crafting persuasive copy that drives visitors and audiences to take actions and complete a purchase.Proofreading & Editing: Review, edit and optimise copy to ensure it is error-free, clear and on-brand before deployment.Keyword Research & SEO: Conduct keyword research and incorporate relevant keywords strategically into content to improve visibility.Translations: Coordinate translations for specific regions.At The Oodie, we believe that taking care of our team is just as important as delighting our customers. Working at The Oodie looks like:
Split working of minimum 2 days a week in the office, rest at home, some weeks this may be 3 daysDavies Dreamball giving our teams the chance to win $ on milestone eventsDiscount on everyone's favourite product, ensuring you stay cosyGreat office environment We invest in our team members in learning & development through the yearWe live and breathe our values of Owning our Business, Giving a sh*t, Doing Cool Things That Make our Customers Happy, Opening the door for Others, and Saying how it is, respectfullyWe work as one close knit teamWe are Great Place to Work certified!
