This is a Content Marketing Executive role with one of the leading companies in AU right now -- Tyro -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off. More About the Role at Tyro - Lead, design and implement a comprehensive end-to-end content marketing experience and SEO strategy aligned with the Tyro's marketing goals. - Role is initially focused on writing articles (essential for this role) but can expand into other formats including video demonstrations, white papers, podcasts, testimonials or case studies, thought leadership etc. - Manage approvals and produce an execution and amplification plan for content produced. - Assist with Tyro's go-to-market or campaign plans, by delivering specific program content to drive the campaign, product, vertical or other goals that are issued with the GTM strategy. - Implement SEO focused content to enhance Tyro's organic visibility and ranking in top and middle of funnel, ensuring content is optimised for relevant keywords and search intent. - Implement a continuous improvement mindset, establishing new ideas and innovative methods to drive growth. - Provide strategic & technical SEO advice & support whilst implementing SEO initiatives and liaising with SEO agency to increase SEO performance YoY. - Utilise tools to measure and report on the impact of content initiatives, providing key insights to stakeholders and leveraging data to refine future content strategies. - Stay abreast of industry trends and content best practices, applying innovative approaches to continually enhance the effectiveness and amplification of content. - Knowledge and use of tools including SEMRush, Wordpress, Yoast SEO (WordPress plugin), Marketo, Adwords, Meta Ads manager, Microsoft Advertising, LinkedIn campaign manager, Adobe DSP, Flashtalking (Ad serving), Taboola (Native), Adobe analytics, Salesforce, GA4. - Be an active and engaged member of the Marketing Team supporting change, fostering positivity and development. If you don't think you're a perfect fit, you should still sign up to Hatch and create a profile, we'll match you to other roles that suit your profile. Hatch exists to level the playing field for people as they discover a career that's right for them. We model this in our hiring process for our partners like Tyro. Applying here is the first step in the hiring process for this role at Tyro. We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.
