Note: Please send through a link to your TikTok or YouTube account, or short-form videos you have created in the past. This is key requirement for the role.About usThe Marshmallow Co. is the TikTok viral marshmallow company and the world's go-to for handmade, gourmet marshmallows! We make marshmallows in over 40 different flavours and ship them all over the world. We have over 3.5 million followers on social media, who regularly watch us make, cut, and pack marshmallows. Through our social media content we strive to entertain our followers with various styles of video. We love sharing our marshmallows with the world and are on the lookout for someone who will love it as much as we do!Check us out on TikTok, YouTube, or Instagram @themarshmallowco to see more of what we do!About the roleWe are expanding our marketing content strategy and are seeking a talented and passionate content creator to join our team and help us reach new customers and build brand awareness across our social media channels, primarily TikTok, YouTube, and Instagram. You will be responsible for developing engaging and creative content that showcases our products and resonates with our audience. Working directly with our Co-Founder, this is the perfect opportunity to learn on-the-job and help shape our social strategy and personality!This role is based in Wyong on the Central Coast of NSW and working on site is essential.What you'll be doing:Develop, write, and produce highly engaging short-form and long-form video content for TikTok, YouTube, and Reels, including but not limited to product demonstrations, challenges, and behind-the-scenes insightsFilm, edit, and schedule content across the various platformsBuild upon the existing community with our audience through creative and compelling storytelling, call-to-actions, and engaging visualsWork alongside internal teams to host live streams and film content for videos, stories, etcMonitor and analyse social media performance metrics to make data-driven decisions to improve our content strategy and develop new ways of growing and reaching new customersStay up-to-date with the latest trends, challenges, and viral content, using this knowledge to inform content strategiesWork with other creators on collabs and partnershipsManage social media accounts and interactionsAbout youYou are an experienced content creator/video editor with an understanding of marketing strategies and are passionate about what we're doing. You have:1+ years experience in video content creation for TikTok or YouTubeProficiency in video editing softwareStrong understanding of social media platforms, algorithms, and best practicesExceptional creativity, storytelling, and visual communication skillsUnderstanding of videography/photography/lightingAbility to work in a fast-paced environment, meet tight deadlines, and multitaskStrong attention to detailExcellent communication and collaboration skills.Proven track record of creating engaging video content on TikTok, Instagram Reels, or YouTube Shorts.Passionate about TikTok and YouTube, you love to have fun and stay on top of trendsYou're comfortable both behind and in front of the cameraExperience in eCommerce is a bonusA growth mindsetHow to applyPlease apply with your CV, cover letter and a portfolio/link to your previous work.Even if you don't tick all the boxes, we'd love to know how your skills and experience can transfer!LocationThis role will be based out of our factory in Wyong, NSW
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