Join the best: band 1 insurance firm, work with leaders in the industryBe part of our growth story: Ranked fastest growing law firm in Australia!FLEX for all: program ensuring equitable access to flexible working for all Join the best. Be yourself.
"Being the best isn't just about being the best professionals. It's about being the best place to work, grow, be yourself."
Wotton + Kearney (W+K) has proudly served the insurance and risk sector for over two decades. Established in 2002 with a founding partnership of two individuals, W+K has rapidly evolved to become Australasia's leading specialist insurance and risk law firm. Our commitment to excellence has been consistently recognised, consistently ranked as a band 1 insurance firm in Legal 500 and acknowledged as one of the fastest-growing law firms in Australia.
The Role
Are you a seasoned marketing professional with a strategic mind and a knack for crafting compelling content? Do you thrive in a collaborative environment where you can partner with cross-functional teams to achieve ambitious goals?
If so, our Content + Campaigns Manager role could be the perfect opportunity to take your skills to the next level.
In this role, you'll play a pivotal part in shaping our content marketing strategy and spearheading content-driven initiatives that elevate our brand awareness, generate leads, and ultimately drive business growth. You'll leverage your strategic expertise to identify content themes and formats that align with the firm's overall objectives and resonate with our target audience. Working closely with the Business Development team, you'll transform siloed ideas into impactful cross-product line or firmwide content campaigns.
We're looking for someone who can not only create high-quality content, but also possesses the strategic vision to develop a data-driven content marketing plan. You'll be responsible for overseeing the entire content lifecycle, from ideation and creation to distribution and performance analysis. Your analytical skills will be crucial in tracking campaign metrics and identifying areas for improvement.
What You'll DoPartner with the Business Development team to transform siloed ideas into impactful firmwide initiatives.Collaborate with senior leaders to develop core messages and campaigns for existing and new services.Strategise, plan, and execute content marketing campaigns across various channels like thought leadership reports, podcasts, and videos.Craft high-quality content in multiple formats, from website copy to engaging social media posts.Oversee website content updates and contribute to SEO efforts.Monitor campaign performance, analyse data, and provide actionable insights for optimisation.Coach and mentor junior team members in content creation and campaign development.Foster relationships with internal and external subject matter experts and influencers.Stay ahead of industry trends and competitor strategies.Champion the power of content marketing within the firm – showcase best practices and success stories.Who You AreA strategic thinker with a creative mindset and analytical skills.A minimum of 5 years' experience in content creation or marketing campaigns, within professional services or in legal practice.A proven track record of producing high-quality content.Excellent communication and collaboration skills – you can work effectively with everyone from CEOs to designers.Professional services or relevant B2B experience is desirable. A keen eye for detail and strong project management skills.Strong writing and editing skills.The ability to translate complex legal concepts into clear and concise language.Experience with video production, podcasting, or multimedia content creation is a major bonus.
Why Wotton + Kearney?
At Wotton + Kearney, we're more than just a law firm. We're a collaborative team of passionate individuals dedicated to excellence and innovation.
We offer a dynamic and supportive work environment that values your contributions and fosters your professional growth. Here's what sets us apart:
Industry Leaders & Innovation Pioneers: We're not just keeping pace with the legal industry; we're shaping its future. We're proud to be the first Australian law firm to launch Cicero, the first AI product designed specifically for legal professionals in Australia. Recognised Excellence: Our dedication to excellence has been acknowledged by Best Lawyers in 2025, ranking us as the best insurance law firm in Australia. Additionally, we consistently rank in the top tier (band 1) for insurance law across legal directories. FLEX for all: We care about client outcomes, quality, and business and cultural contributions. If you can make that work by working part-time, working "irregular hours" or working from home – then so can we. Our Mentoring Program: We offer continuous support and guidance throughout your career. You'll have access to training, conferences, and workshops, keeping you updated on the latest developments in the legal and insurance industries.Our culture: This is what sets us apart. Collegiate, open, innovative, passionate about everything we do. We Give Back to The Community: Join us in CSR activities to support our charity partners, from building houses in Cambodia, participating in fun runs or baking cup cakes, there's a way for everyone to contribute. Leaders Of The Pack: Work with a firm that understands its purpose, has a singular focus on the insurance industry, being ranked as one of the fastest growing law firms in Australia. Supporting You: We are a people first business. We offer generous parental leave entitlements, purchased annual leave, home office allowances, education assistance, Employee Assistance Program and many more.
How to apply
Please navigate via the "apply now" link. We are committed to fostering an inclusive and diverse workplace at Wotton + Kearney. As part of our dedication to accessibility, we strive to support candidates with disabilities throughout the interview process. If you require any accommodations or assistance during the application and interview stages please contact Ellie Guy, Talent Acquisition Business Partner on (02) 9071 1972. Note to recruitment agencies Please do not send unsolicited resumes to any Wotton + Kearney employee in relation to this role or others. We cannot accept unsolicited resumes or be responsible for fees related to unsolicited candidates. Want to apply later?Enter your email address below to receive a reminder to apply.
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