A role too good to be true - heat up the community for a livingBuild relationships with athletes, event organisers & influencersThe PerksPersonal and professional development - complimentary Audible access to our LSKD library, leadership courses, mentoring and world class forums just to name a few!We'll shout your sessions to group fitness classes and sporting eventsEPIC product discounts on our product - you won't want to wear anything else whilst you're out galvanising the communityOur Story We're here to inspire the community to be1% better everyday!LSKD is an Australian-owned and operated brand founded in Logan, Brisbane that prides itself in producing high-quality functional sportswear with a street aesthetic.
We want to bring our mission and values to life in everything that we do - and want our team to be inspired by this mission too.
The gig Our Community Marketing Managers play a key role; reporting directly to the Chief Retail Officer and supporting our highly capable Head Coaches (Store Managers).
We don't have a store in WA yet, but we know the community is chomping at the bit to see one pop up!
Leading with our values at the forefront, this role will be hands on in activating the WA community in person and elevating our community marketing in the region.
The CMM will build regional community strategies that align back to the LSKD's initiatives and bring them to life in market.
It's the role of the CMM to make sure everyone is happy, creating spaces and building relationships in which all benefit.
This role will work directly with future store Head Coaches, liaise with the HQ departments, and will also coordinate the Street Teams in the region to activate in local communities.
Responsibilities include, however are not limited to:
Create a Community:
Spend 4-5 days a week sweating with the community, creating a broad campaign of opportunities to activate the community in person - this means being out at events, on the ground in the gym and joining the local community run clubsEnsure to capture content for socials at a store and regional levelDevelop a Team of Leaders:
Support the retail teams to build a world class street team that embraces and shares our values with their local communitiesKey Events & Moments:
Plan, execute, and evaluate external events, categorised into Street, Brand, and Charity disciplines, aligning back to the company annual brand campaignsCollaborate with the wider CMM team to ensure seamless coordination and executionConceptualise and execute brand campaigns that engage and inspire our communitiesCollaborate with the creative and digital teams to create compelling events and brand activationsManage and run the road program in your region, building strategy and plans for where and how to show up, galvanising the street team to supportNew Store Community Building:
Leads the new store opening strategy for community activationsPre-seeds and heats up the community in advance, building plans to support a strong openingPlans and executes on activations and events, and builds relationships with key athletes and community membersLeading Store Community Programs:
Support Head Coaches to bring their community store programs to life in a meaningful way, that inspires growth of existing community and finds new community membersSupport, coach and hold accountable Head Coaches to build their own compelling in-store community strategiesFoster and manage relationships with Team LSKD, influencers and community athletes, building new relationships everydayRun the Team LSKD onboarding programCollaboration and Teamwork:
Act as the front line of communication between LSKD and its community in Australia and New ZealandAct as the glue connecting the Community Marketing Team with the wider Partnerships Team and other departments within LSKDReporting and Analytics:
Provide regular reports on the effectiveness of events, campaigns, and community-building effortsNew Territory Specifically:
Building and nurturing relationships with athletes, community members and businessesRunning key brand and athletic events for our communityRunning and facilitating the van pop up programSupporting the attraction of fitness partnerships, and the onboarding of themScouting new store and showroom opportunitiesRecruiting a team of potential candidates, keeping relationships warmWhat We Look For The Ideal Team Player: You are Hungry, Humble and SmartA Leader: Loves to lead, influence and inspire othersAdaptable: takes every opportunity to find a way to do things better and can change priorities in a fast-paced environmentStrategic Thinking: Sets strategies that are aligned to the mission and values of LSKDResilience: Remains persistent, positive and recovers quickly from setbacksCore Business knowledge: Is able to quickly understand and address business information (e.g budgets and sales forecasts, retail strategy and approaches)Strong understanding of the Australian market - particularly Western AustraliaExceptional communication and interpersonal skillsCreative thinker with a passion for building and nurturing communitiesAbility to work collaboratively within a team and across departmentsDemonstrated experience in managing external events and campaignsTo give you the edge A strong background community building, partnerships, and leadership3-5 years of community leadership experience in similar roles, including relationship building, project management and new business/store developmentProven skills in managing a strong high performing and happy teamEvidence of driving growth beyond what appears possible that has the guest and employees at the heart of the executionProven ability to create a community, networking and relationship building experienceProven ability to build and manage a budgetAble to vision, strategise and lead a plan to execution, and galvanise a team around itUnderstanding and ability to operate within an omnichannel environment
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