Melbourne Royal is a member-based, not-for-profit organisation that was formed in 1848 and the purpose is to celebrate agriculture, cultivate events and strengthen communities.
Our Vision is for Melbourne Royal to be globally recognised as a seal of excellence, highly valued for:
Showcasing food and beverage, produce and producersPresenting premier events, including but not limited to the Melbourne Royal ShowActivating and creating vibrant event spaces at Melbourne Showgrounds.Every experience with our organisation and our people is designed to bring a smile to your face. From being a valued member to the awards, events and the venues we manage along with every other professional service we provide. We are cultivators of happiness. In 2021, our organisation rebranded from the 'RASV' to 'Melbourne Royal' to signify the beginning of an exciting new era for our organisation in the lead up to celebrating 175 years in 2023. The rebranding to Melbourne Royal maximises our opportunities for business growth – developing new awards, new events, new venues, new services and membership and minimises our investment on creating new brands and logos as we innovate and create programs.
Job DescriptionReporting to the Executive General Manager, Marketing and Membership, this position will be responsible for the design and implementation of an effective external communications plan, which encompasses public relations, social media, talent management, stakeholder and media relations, issues and crisis management and internal communications across the organisation. As the senior Communications specialist, you will lead a small team to oversee all aspects of Melbourne Royal's business operations including:
Melbourne Showgrounds including the Victoria Pavilion Melbourne Royal Food and Beverage Awards From strategy development to execution, this role will own, drive and integrate this highly respected and valued discipline across a dynamic and close-knit marketing and communications team. The role will also be involved in executing a wide variety of activities including media campaigns, copywriting, customer communications, development of social media platforms and other forms of communications.
Desired Skills and ExperienceWe are seeking candidates with a tertiary qualification in journalism, communications, media or similar discipline with a minimum of 5 years' experience and a record of achievement in a communications and media environment. Candidates must be able to demonstrate their experience in developing and maintaining a broad range of stakeholder networks and media contacts.
If you are looking for a position which will enable you to work and manage multiple projects across a diverse range of industry sectors (food, agriculture, beverages, events, venues etc) in a high paced environment – this is the role for you.
To be successful in this role we require candidates to have excellent written communication skills with a track record of providing corporate communications, strong interpersonal and relationship management skills as well as having a creative flair for content creation whilst having a high level of attention to detail.
Why join our team? We offer a fun and supportive culture as well as wide range of benefits including onsite car parking, income protection, the opportunity to attend events at Melbourne Showgrounds as well as flexible working arrangements.
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