Senior Marketing Manager – Group Content You're a passionate, senior marketer, who can confidently take strategy through to execution, across a broad range of content and marketing channels. You're obsessed with creating content that has a positive impact on customers' lives. You effortlessly work across functions and stakeholders to get the job done, to the highest standard. Together, our team is dedicated to crafting content and seamless digital experiences that deliver great customer experiences.
See yourself in our team CommBank is a leading provider of integrated financial services, employing more than 52,000 people globally. We're proud of our iconic scale, brand and diversified business mix. We believe in our purpose to build a brighter future for all.
The Group Content Chapter sits within the Marketing and Corporate Affairs function, focused on continually driving positive reputation, brand consideration, and customer engagement with the Commonwealth Bank.
Our Group Content Chapter is responsible for executing the Brighter content ecosystem to build the nation's financial empowerment. We do this by using insights to deliver high-quality content to customers through our magazine, TV show, website, video, podcast, and organic social content.
Do work that matters As a senior member of our Group Content team, you're responsible for ongoing delivery, integration, and execution of our content strategy and Brighter content ecosystem across existing and new channels. You'll do this with a specific focus on shaping and delivering on-brand, engaging, educational content and TTL content approaches that connect with customers and prospective customers.
You will report into the Executive Manager / Chapter lead of Group Content and help lead (dotted line) a team of marketing managers. You'll collaborate creatively and strategically within a cross-functional and outcomes-driven marketing team. Using your passion for simplifying complex concepts and harnessing marketing strategy and trends, you'll deliver engaging content that empowers our customers.
On any given day you will: Deliver the strategy and execution of content across the Brighter ecosystem. Lead core channels including our TV series, magazine, and integration opportunities. Take the lead on the relationship with our content marketing agency. Make strategic recommendations and execute on best-practice content to help drive customer engagement and satisfaction to support broader marketing OKRs. Create end-to-end content experiences that support a seamless customer journey. Partner with product owners and stakeholders to optimise storytelling opportunities for content that captures and converts customers. Support the chapter lead / executive manager on strategic planning operations. Work closely with other senior managers and chapter lead to drive the content strategy forward and identify new optimisation and distribution opportunities. Through-the-line content marketing planning; collaborating closely with marketing and product stakeholders across the business. Analysis of, and reporting on, content performance, exploring potential improvements or enhancements. Triage work priorities and enhance customer experience across core content channels. Keep up to date with ongoing best practice, trends, and policy change sharing insights and knowledge across the chapter and centre of excellence. Be a collaborative team member who feels empowered to enhance customer experience benefits and foster meaningful and positive stakeholder relationships. Lead and mentor marketing managers, providing guidance and feedback as required. Create, review, feed back on, and approve relevant marketing / content briefs and assets. Influence and prioritise through compelling performance insights across marketing, business and customer experience data to inform marketing opportunities and continuous improvement. Prepare and present content marketing strategy, plans and results to senior stakeholders. Ensure effective management and adherence to budgets. We're interested to hear from people who have: A strategic mind, and creative flair, with proven strategic content marketing capability. Excellent attention to detail and curiosity about our product and service range. Senior experience in marketing and/or content marketing in a fast-paced environment (agency or client-side). Some content production capability (e.g. producing, writing, and/or editing). Practice pitching content ideas and supporting rationale and confidence. Influential stakeholder management and exceptional communication skills. Excellent organisation and time management skills. Experience working in an agile workplace with tight deadlines. Ability to manage and deliver a high volume of quality content for a range of content channels. Experience managing end-to-end marketing campaigns or content launches. If this sounds like you, apply now! If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career.
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Advertising End Date: 20/12/2024
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