Coins.Ph | Global Marketing Growth Lead

ResponsibilitiesDefining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels, responsible for the general market strategy and growth goals.Mapping out global affiliate marketing/growth strategy initiatives and experiments, pulling out key insights from crypto industry analysis.Working closely with the CEO, marketing team, and other relevant teams such as product/operations.Leading new product growth and driving high-volume revenue growth, signing up affiliate marketers in top identified regions.Responsible for expanding global growth channels, including evaluating and expanding new online and offline channels in regions such as the EU and key Asian countries.Managing and supervising the company's global affiliate expense budget, ensuring the ROI of global marketing.RequirementsOver 5 years of experience in the finance/crypto industry with hands-on experience and resources of key clients and affiliates in top regions like KR, VN, JP, TR, and others.Bachelor's degree or above in marketing or a relevant equivalent major.Demonstrated deep understanding of the crypto industry with strong market analysis skills.Proficient in creating promotional plans and using various promotion methods.Fluent in English is a must.Proven track record of leading and managing successful teams.