This is a Chief Marketing Officer role with Hatch based in Surry Hills, AustraliaHatch --Role Seniority- A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.More About The Chief Marketing Officer Role At HatchWe're looking for our first CMO! Someone with a proven track record in scale-ups, who is motivated to build a disruptive and loved brand, and a smart, sustainable candidate growth model. You'll report to our Co-founder & CEO Adam as part of our leadership team.Hatch has the opportunity to redefine how people find meaningful work in the modern age, right across the world. If you're passionate about that and have been waiting for a breakout opportunity, this is it!**You'll be responsible for**Creating and overseeing the marketing strategy to rapidly grow both candidates and employers.
Crafting Hatch to be a loved, trusted, and category-defining brand for a vibrant community of young people and employers across Australia, ensuring brand consistency and integrity in all marketing communications.
Developing a sustainable marketing mix that includes SEO/Content, community/social, PLG funnels, paid, and lifecycle/retention campaigns, to scale candidate acquisition & engagement within an efficient blended CAC without overly relying on paid.
Ownership of the marketing function, leading a high performing team to have substantial impact on our growth trajectory. Current team size is six, which can grow alongside revenue.
Monitoring and driving key growth metrics, leveraging data and to adapt strategies. Enhancing marketing reporting and insights to deliver insights and tactical responsiveness.
Partnering with our VP Sales to lead B2B marketing initiatives aimed at generating leads to feed our sales team and self-serve jobs growth.
Collaborating with our Product, Engineering and Sales teams to together develop a PLG growth model, and ensure alignment of marketing objectives with our OKRs.**You will have deep experience in**Several of the key channels in your mix, including SEO, community marketing, social, content marketing, CRM/lifecycle, brand, or paid performance.
Brand strategy and brand marketing campaigns
B2C marketing at a tech product companySome Nice To HavesExperience building PLG growth models
Marketplace experience
Having led an overall marketing team is desired experience but not necessary. If you're ready for the challenge, we are too!This role suits someone who is hungry for ownership and impact, has strong marketing fundamentals, and can bring both an analytical mind and a creative brand vision.You'll be motivated to join a mission driven and user-centric organisation, and run a high performing team. We are a pre-product market fit startup so you'll be hands on alongside your team, building from the ground up!If that sounds like you, we'd love to hear from you.-- -- -- -- --Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Hatch team will be there to support your growth.????Please consider applying even if you don't meet 100% of what's outlined????Key ResponsibilitiesCampaigns and Projects
Strategy and Planning Development
Multi-Channel StrategyKey StrengthsCreativity
Results orientation
Critical thinkingWhy Hatch is partnering with Hatch on this role.Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.A Final Note: This is a role with Hatch not with Hatch.We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.
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