Checkbox is a Sequoia-backed technology start-up with a mission to enable meaningful work for all. To achieve this, we built a no-code automation platform with the belief that the power of digital creation needs to be accessible to everyone, not just IT teams. Seeing non-technical users surprisingly delighted when they use our technology to create in ways they never thought they ever could motivate us. Our customers today are primarily in-house legal departments from companies including SAP, BMW, Allianz, Pinterest, and Coca-Cola.
Recently, we expanded our offering to not only help people do meaningful work, but manage it too. This came with the launch of our AI-powered Matter Management product – the "JIRA for lawyers". This is part of our broader vision to be the "Legal Service Hub" for organisations, responsible for how legal work is raised, allocated, managed, and resolved.
As a company, we are a young and tight-knit team of about 40 people across the United States, Australia, and Asia, made up of incredible high performers and Co-Founders in the Forbes 30 Under 30 list. Our culture is one of our superpowers. It's what people talk about when they join us, work with us, and leave us.
The Position As the Senior Content Writer at Checkbox, you will be a key driver of our growth strategy, focusing primarily on SEO-driven content while also contributing to thought leadership and lead generation initiatives. You'll play a crucial role in shaping and maintaining our brand voice, ensuring high quality and consistency across all pieces of content.
This role is perfect for a creative yet analytical individual who is energised by the opportunity to build and contribute to the organisation's go-to-market strategy, culture, and success. You will be working closely with the Head of Marketing to achieve these goals.
In this position, you will:
Content Creation: Produce diverse content, including blog articles, e-books and white papers, designed to drive traffic, generate leads, and support our growth strategy. SEO Strategy: Develop and implement SEO-focused content strategies to enhance search engine rankings and drive organic growth. Perform keyword research, optimize content for SEO, and stay updated on SEO best practices. Content Oversight: Lead the writing, editing, and proofreading of all content pieces to ensure high quality and consistency. Content Calendar Management: Assist in managing and executing a content calendar that aligns with growth objectives, ensuring timely and consistent content delivery. Research & Insights: Conduct in-depth research on legal and AI industry trends, competitors, and audience behaviour to create relevant and effective content. Collaboration for Growth: Work closely with digital, communications, and product marketing to ensure content aligns with broader growth initiatives and campaigns. At least 4+ years of experience in content writing with a strong focus on SEO and growth-oriented content strategies, preferably within the SaaS or legal industry. Proven track record of creating content that drives growth through SEO and lead generation. Strong understanding of SEO principles, keyword research, and content optimisation techniques. Ability to learn and master new topics and concepts quickly (especially if not already familiar with legal tech). Produce high-quality, engaging content efficiently under tight deadlines. Strong strategic thinking skills, with the ability to use content performance metrics to inform and refine strategies. Excellent research, attention to detail, and problem-solving abilities. Passionate about leveraging content to drive business growth. Collaborates effectively with team members and demonstrates critical thinking beyond their own function. Ability to work independently, especially given that half the team, including the Head of Marketing, is based in the USA while the rest are in Sydney. Nice-to-Haves Familiarity with content management systems (CMS) and SEO tools. Experience working in or writing content related to law firms / in-house legal teams / legal technology. Bachelor's degree in English, Journalism, Law, Marketing, Communications or a related field. Why Checkbox? Competitive salary: We believe in employee ownership and comfortable compensation for our employees so that they can be as happy and productive as possible. Hybrid working arrangements: We offer a hybrid working arrangement where team members work in the Sydney CBD office on Tuesdays for weekly all-hands meetings and Fridays for end-of-week celebrations, while working remotely the other three days. Personal learning, development and work-at-home budget: Continuous development and growth is one of our core values, and we believe in developing our own home-grown leaders. Start-up hub in the heart of the city: Enjoy our city office which is decked full of snacks, drinks, premium coffee, and a ping pong table. Company wide social events: Enjoy company lunches, Friday night hangs, and wicked annual off sites. Transparent & open culture: Enjoy the benefits of an open culture where all questions and feedback are welcomed. Want to jump on board? If you find this exciting and think you have what it takes, we would love to meet you. Please contact us at with your CV.
"At Checkbox, you are surrounded by intelligent, driven people who are passionate about what they do. There is always an opportunity for personal and professional growth, and to try new technologies."
– Daniil Ivanov, Tech Lead
"Working at Checkbox is a chance to choose your own adventure. Each day presents a new opportunity to work with and learn from a dedicated and close-knit team to shape the future of a fast-growing startup."
– Aditi Dalal, Customer Success Manager
Learn About Our Values At Checkbox, we've created an amazing and high performing culture for our people. Learn more about the values that define who we are.
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