Who are we? Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
With a purpose to 'shift the way people experience life', Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose 'stories over stuff' at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.
About the role Are you a curious, organised, and passionate campaign marketer who loves growing iconic brands? Then read on...
We are looking for an experienced Campaign Manager to grow our iconic RedBalloon brand through delivering industry-leading campaigns. In this role, you will be responsible for delivering attention to the RedBalloon brand through impactful media choices, exceptional creative briefs, and a strong understanding of your media channels. You will plan, execute and optimise all key brand channels, while inspiring the wider team of digital specialists to deliver a seamless, full-funnel execution of campaign ideas.
To thrive in this role, you will be on the pulse of best-in-class media. You've bookmarked the EFFIE's, and you love watching recaps of the Superbowl (the ads, of course). You will love bringing creative ideas to life in even more creative ways across ATL, events, activations, social, digital, and partnerships. You will be a natural leader, who can map, plan and execute industry leading campaigns on-budget, on-time, and on-brand. You will be our channel expert across both digital & traditional media, with a strong understanding of the full funnel, how to make data-driven decisions, and deliver creative best practice.
You will be the glue for the RedBalloon team, working closely with the Brand, Creative, Digital Experience, Performance & Social teams to deliver full-funnel excellence across all touchpoints of the customer journey & to outperform KPIs across brand, retail & tactical/sale campaigns. If you love making a real impact, taking ownership of your channels, problem solving, and working with exceptional talent – you'll love it here! Key Responsibilities include: Developing campaigns by collaborating with the marketing teams to plan and implement effective campaigns across including digital advertising, email marketing, social media, content marketing, and moreOverseeing the end-to-end campaign process, from ideation to ensuring campaigns are delivered on time, & on budgetBuilding & communicating clear timelines to ensure cost-effective media purchasesIdentifying key channels to deliver creative ideas in creative ways, creating briefs that lead agencies to true creative outputsManaging agency relationships with media & PR from campaign inception to execution Overseeing the creative execution of campaigns by managing creative resourcing, reviewing briefs, and approving contentMonitoring campaign KPI performance Managing campaign budgets, ensuring optimal allocation of resources to achieve maximum ROIWorking closely with internal teams, including performance, affiliates, data and customer support, to align campaign objectives with overall business goals About you Ideally you will have: A bachelor's degree and 3-5 years of experience in campaign and/or media marketing Demonstrated success in planning and executing integrated marketing campaigns across ATL, digital & social channels, with multiple stakeholders.In-depth knowledge of traditional & digital marketing channels, including digital advertising platforms (Google Ads, Facebook Ads), events, ATL, social media, and influencer marketing.Proven experience managing significant media budgets, with clear accountability & delivery of campaigns within set budgets What's in it for you? Outside of a competitive salary, benefits and flexible working arrangements, you'll be challenged and encouraged to innovate and drive change in a fast paced and high growth business. You will partner with colleagues who are dedicated to delivering exceptional experiences in a hybrid flexible environment. Voted in 2022, AFR Best Place to Work; 2021 Australian Employer of choice and top 20% ranked most engaged workplaces in Australia!
Key Perks: A real Community: ESG commitment, paid community days, Fast Company 'Brands that matter', Volunteering daysTrue Connection: Experiences at work, quarterly roadshows, offsites, social & sports events. We invest in you: 30 day's work from anywhere in the world, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support.
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