You're part of the Chief Customer Office. Or CCO as we like to call it. We're a customer-obsessed bunch, committed to helping all Australians own their own home. Together, we manage the entire customer experience. From attracting new customers through our strong brand and clever propositions, to retaining them and making them brand advocates through our award-winning service and support.
There is an opportunity for an experienced Campaign Manager to join the team.
This is a 12 month contract based in the Brisbane Head Office.
Your impact and contribution The Campaign Manager leverages insights, data, and resources to design, deliver and evaluate integrated acquisition campaigns. These campaigns efficiently and effectively identify, reach, and attract customers to our brand, product, and service propositions, enhancing our revenue and growth opportunities.
This includes and is not limited to, collaborating and co-creating within Marketing and across Customer Office [Product, Digital, Sales, Member Experience], Operations Office [Legal, Finance] and external partners [creative and media agencies], to ensure customer offers and experiences are competitive, perform and outcomes are optimised to maximum value.
Your responsibilities The key objectives of the Campaign Manager role include:
Development and implementation of go to market strategies across all mediumsEnd to end campaign management and ROIManagement of performance strategies across all paid, owned and earned channelsLeading customer propositions including testing and go to market strategiesExecution and performance of the content strategy within acquisition activitiesUnderstand and influence the key drivers for consideration for all products and servicesManage brand tonality and visual presence across all channelsYour experience 5 plus years' consumer marketing experienceDemonstrable experience in managing successful multi-channel marketing campaigns, with the ability to optimise to best resultsProven end to end project management skillsExperience building strong relationship management skills, negotiation skills, and verbal and written communication skillsManage multiple campaigns at any one timeDemonstrate strong creative skills and abilityUnderstanding of compliance requirements within marketingFinancial acumen and ability to analyse information, identify trends and prioritise issues, then make effective decisionsFinancial Services experience (desirable)Business/Marketing degree or similar tertiary level qualificationAn experienced marketer, passionate about building brands and providing commercial support and business solutionsCustomer driven and determined to deliver better value banking solutions to enrich the lives of our customersHighly creative and an innovative solutions-finder - you always find a way forward!Insight focused, analytical, data-driven, highly numerate, and comfortable working with complexityA little bit about us… For over 75 years, we've been putting our customers first, and today we look after the financial needs of more than 380,000 Australians. We have recently changed our name from CUA to Great Southern Bank but we remain customer-owned and firmly focused on helping all Australians own their own homes.
We're ambitious and as we continue to grow, we are investing significantly in technology, products, and people. We have a culture that's fun, approachable, and supportive - allowing our team members to be their best every day, whether that's at work or at home.
We're hugely excited about the journey ahead and are looking for talented and enthusiastic people who want to be part of a winning customer team. If you are motivated, energetic, and dedicated to helping our customers achieve the great Australian dream, we want to hear from you!
Questions? Get in touch with our Talent Acquisition Specialist Danielle Moore – ******
At Great Southern Bank, we're committed to building a strong, inclusive and diverse workplace, where people feel a sense of belonging, are valued, connected and respected. We value diverse backgrounds, cultures, abilities, ideas and experiences; recognising the benefits they bring to our work, our communities and the way we help our customers. We support and promote an inclusive culture through flexible ways of working, collaboration, fair and equitably decision making that empowers our people to be at their best every day.
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