About the job Salesforce Marketing Cloud ConsultantJob Description of Salesforce Marketing Cloud Consultant in Sydney :Experience : 9+ YearsOverview :Strong domain knowledge of the Salesforce Marketing Cloud platformExperience in integrating marketing with Sales / Service Cloud and other external data systems to push / pull data. Integrations may include CRMs, ERPs, eCommerce platforms, Google Analytics, SMS, etc.Strong understanding of relational data models, SOAP APIs, REST APIs, and integration techniques; Advanced SQLExcellent understanding of data dependencies and design for marketing cloud journeys and campaignsExperience with Email Studio, Journey Builder, campaign creation / management, including data configuration, audience creation, and utilization of capabilities in the SFMC platformStrong knowledge of AmpScript for email personalization and complex cloud page creation with AmpScriptTechnical background with a proven history of understanding complex systemsAbility to work independently and in a collaborative team environment; innovative, adaptable, self-directed, and a team playerStrong communicator with exceptional team handling capabilitiesSalesforce Marketing Cloud Consultant certification mandatoryExperience in below Studios / technologies :Email StudioJourney BuilderAutomation StudioWeb Studio / Cloud PagesAmpScriptMarketing Cloud APIs REST and SOAPKey Responsibilities :a) Enable and Execute Marketing Automations :Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, SOAP and REST API, for real-time data exchange and for triggering email activity in ExactTarget using Journey Builder, Automation Studio, Contact Builder, etc.Test Marketing Automations with dynamic content and multiple user pathsDesign, optimize, and execute campaigns using strategies such as A / B Testing, throttled sending, etc.b) Marketing Campaign Personalization :Build and execute email marketing campaigns using Content BuilderPersonalize email content for custom customer experience (i.e., Dynamic Content, Advanced Dynamic Content, AmpScript, etc.)Leverage AmpScript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pagesConfigure account setup and administration for users and new Business Units (BUs, roles and permissions, sender profiles, RMM, Users, build data extensions, etc.)c) Subscriber and Data Management :Work with Data Extensions, Profile management, and subscriber DEExcellent knowledge of SQL fundamentals and other database technologiesd) Update and Maintain Relational Data Model :Can design mobile responsive creatives and HTML emailsUse of Create Microsites using ExactTarget and auto-published theme) Configure Exact Target Microsite Activity :Knowledgeable of web services and especially communicating with the RESTful endpointsAdditionally, knowledge on UI & front-end web technologies like SSJS, HTML, CSS, JavaScript / jQuery knowledge is a value addition#J-18808-Ljbffr