Overview of the role
The Media Trader plays a key role in supporting offline media planning and investment across TV, radio, cinema, print, out-of-home, and direct digital campaigns.
You will assist in the execution of media plans, collaborate with media owners to negotiate deals, and ensure that campaigns are delivered effectively to achieve client objectives.
This role is ideal for someone who enjoys building relationships, is detail-oriented, and has a knack for analysing data to drive successful media outcomes.
Responsibilities of the role
Media Planning & Buying
Collaborate with the team to develop and refine media plans for offline channels, including TV, radio, cinema, print, out-of-home, and direct digital.
Assist in briefing and negotiating deals with media owners to ensure the best rates and added value for offline campaigns.
Monitor campaign implementation across offline channels to ensure that they align with client objectives and budgets.
Track the progress of all active and upcoming campaigns, raising any issues promptly to ensure smooth delivery.
Support the team with material instructions for internal and external creative agencies, ensuring timely delivery to meet media plan deadlines.
Manage day-to-day media holdings to ensure accuracy, staying within budgets and delivering as per the media plan.
Load media activity into billing systems (SMD) to ensure accurate and timely invoicing.
Troubleshoot and raise any issues related to media buying with the Group Media Director and Account Executive.
Gain knowledge and experience in media industry tools such as SMD, Fusion, Asteroid, TVMap.
Research
Conduct industry and competitor research to support campaign planning and strategy.
Use industry research tools to extract insights for more effective offline planning.
New Business and Internal Projects
Support with new business, internal projects, and other workshops.
Reporting
Capture proof of postings and develop post-campaign reports to evaluate offline media performance.
Assist in building client dashboards and reports, presenting offline and digital metrics internally and externally.
Develop post-campaign reports, showcasing key metrics, learnings, and opportunities for improvement.
Relationships
Build strong internal relationships with digital teams, finance, and creative departments.
Develop partnerships with media owners to ensure optimal trading conditions and added value for clients.
Support in managing relationships with media owners and clients to maintain long-term partnerships.
Continued learning and development
Attend industry events, courses, and talks to continue growing in the role.
Share knowledge and insights with the team to enhance overall media understanding and capabilities.
Take initiative to deepen understanding of offline media trading and planning to provide better recommendations.
Requirements
Desired skills and experience for the role
Recent graduate or equivalent experience in media, advertising, or marketing.
Be genuinely interested in marketing communication and its role in business.
Strong interest in media investment, particularly in offline channels (TV, radio, print, OOH).
Strong negotiation skills, with the ability to secure value-added deals from media owners.
Numerically minded, with excellent attention to detail and a high level of accuracy.
Ability to manage time effectively and prioritize tasks in a fast-paced environment.
Excellent verbal and written communication skills.
Capable of building strong relationships both internally and externally.
Proficiency in Microsoft Office Suite, particularly Excel.
Understanding of media billing systems (experience with SMD is a plus).
A genuine curiosity about the media landscape and eagerness to learn.
Must have the right to work in Australia.
Benefits
What We Offer
We offer a dynamic, flexible, and energetic working environment that rewards hard work and success.
Our values, clients, and culture make the Media Precinct a unique place to work and sets us apart from our competition.
The company operates out of The Stonemason's Cottage in Chippendale.
We provide a host of perks (fully stocked beer fridge, plethora of snacks, walks in the park), training, networking opportunities along with a creative and energetic environment.
There is no doubt that when you join us you will :
Work for one of Australia's leading independent agencies.
Work with some of the most influential organisations and clients within the Australian market.
Have access to leading industry leave policies, including birthday leave and mental health leave.
Be enrolled in the annual bonus scheme.
Become part of an inclusive and collaborative company culture.
Have the option to partake in our hybrid work model.
Who We Are
We are the socially conscious agency.
We're a rapidly growing, independent full-service media agency.
We're people experts, we deliver tangible outcomes for our clients by understanding our audience at a deeper level.
We know who we are as an agency.
We are passionate about the industry we work in, the clients we work with, and the outcomes we deliver.
Because of this, our clients fall under six main pillars that reflect our values: not-for-profit, health, political, B2B, retail, and disruption sectors.
Media Precinct is an equal opportunity employer and is committed to building a diverse and inclusive workplace.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
Our Values
Endlessly curious we ask lots of questions, which helps us to stay relevant and aligned with our clients.
Socially conscious we're deeply aware of our environment and society around us - how we impact them and how they impact us.
Great storytellers we're energetic, and confident.
We listen, engage, and interact with our audience.
Insightful challengers we use our wealth of meaningful information to drive data-led decisions and question the status quo.
Naturally responsive whether it's providing information for a client or getting back to one of our colleagues.
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