Morphettville Racecourse - Head of Marketing, Communications & PR
Position Title :
Head of Marketing, Communications & PR
Reports To :
CEO
Business Name :
South Australian Jockey Club
Department :
Executive Team
Position Summary
Morphettville is a unique and vibrant entertainment destination, the home of the South Australian Jockey Club (SAJC) and thoroughbred racing; and an exciting entertainment destination in metropolitan Adelaide.
Our newly established Wolf Blass Event Centre, with a seating capacity of over 1000 across two levels, is poised to redefine the standard for excellence in events and conferencing. From corporate meetings to elegant receptions, we pride ourselves on delivering unparalleled service and creating unforgettable experiences for our guests.
The Head of Marketing, Communications & PR is responsible for developing and executing integrated marketing, public relations, and communication strategies that align with SAJC's long-term strategic goals. This role will ensure that all marketing, communications, and PR efforts support the SAJC's growth objectives, brand development, and stakeholder engagement. Additionally, this leader will ensure accountability for delivering measurable outcomes, fostering cross-functional collaboration, and driving strategic initiatives that enhance SAJC's reputation and revenue generation.
RESPONSIBILITIES
Strategic Leadership
Public Relations and Media Management
Communications Management
Stakeholder Management and Community Relations
MEASURES OF SUCCESS
PR, communications, and marketing strategies align with SAJC's goals.
High team engagement and positive performance reviews.
Increased positive media coverage and effective crisis management.
CEO is well-prepared for media interactions with clear messaging.
Consistent, high-quality communications that boost audience engagement.
Positive stakeholder feedback on corporate communications.
Achievement of marketing revenue targets and improved brand recognition.
Successful digital marketing with increased traffic and engagement.
Efficient budget management with strong ROI.
Positive stakeholder relationships and engagement.
Successful community outreach enhancing SAJC's profile.
KNOWLEDGE, SKILLS AND PERSONAL ATTRIBUTES REQUIRED
Bachelor's degree in Public Relations, Communications, Marketing, or a related field. A master's degree is desirable.
Demonstrated experience in PR, communications, and marketing, with at least 3-5 years in a senior leadership role.
Proven track record in managing public relations, media relations, and strategic communication initiatives.
Extensive experience in handling media relations, crisis communication, and reputation management.
Demonstrated ability to act as a key liaison between an organisation and the media, providing strategic guidance and ensuring consistent messaging.
Strong background in developing and executing marketing strategies that drive brand awareness, revenue growth, and customer engagement. Experience in digital marketing, content creation, and brand management.
Proven ability to lead and mentor a team, with strong project management skills and the ability to work collaboratively across departments.
Experience in managing relationships with key stakeholders, including media, partners, government agencies, and community groups.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives and messaging across various platforms.
Proficient in using data to inform decision-making, measure success, and optimize strategies.
WORKING RELATIONSHIPS
Head of Commercial
Head of Property and Infrastructure
Head of People and Culture
Marketing and Sales teams
How to Apply
Please submit your resume and a compelling cover letter, outlining why you would be a good fit for the Morphettville Racecourse, Head of Marketing, Communications & PR role, by Friday 15 November.
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