The Better Lawyers Group offers a home and support network for innovative law firms and lawyers who strive to push beyond outdated practices and redefine what's possible in the legal profession. By drawing on the shared expertise and resources of the members of the Better Lawyers Group, our firms provide a consistently excellent ('better', if you will) experience for clients, across all legal disciplines.
Founded by award-winning business lawyer, Peta Gray, in July 2024, the firms within the Better Lawyers Group all share the same ethos of striving for continuous improvement and a shared passion for redefining what's possible in the legal profession throughout Australia. Better Lawyers Group is committed to making a positive impact on both client and staff experiences, championing modern, innovative practices, and fostering an outcome-focussed culture amongst staff.
The Role Our existing Brand Manager is relocating, so an opportunity now exists for an exceptional candidate to join our team in a full-time capacity as our next hands-on and creative Brand Manager. We are seeking someone who:
is outgoing and personable; is a problem-solver; can take charge and drive projects forward; can work dynamically and meet tight deadlines; possesses hands-on technical skills; and knows (or is willing to learn) the nuances of marketing legal services! If you are a person who enjoys striving for excellence and creating market-leading campaigns and events, then this role is for you! You will work closely with our Managing Director, Peta Gray and Operations Manager, Adrianna Williamson, as well as with all of our staff in developing and implementing cohesive marketing strategies for each of the practice areas and Firms within the Group.
The role will involve:
developing and implementing brand strategies that align with BLG's, EL's and DL's vision and objectives; conducting market research to identify and monitor trends, competitor activities and consumer preferences; managing the social channels for BLG, EL and DL (including Facebook, Instagram, LinkedIn, YouTube), including content and graphics creation and scheduling of content; developing, implementing and monitoring paid ad campaigns across all platforms, including Google Ads; developing content and graphics for a wide-range of marketing collateral (including print and digital advertising, brochures, cards, merchandise etc.); maintaining the websites and Google My Business listings for all group brands; providing guidance and assistance to staff in building their own personal brands; managing sponsorship and charitable activities for all group brands; and measuring and reporting on all relevant initiatives and campaigns. The candidate will also be assisting with the completion of new websites for all brands, over the first 6 - 12 months in the role.
The Perks Key perks of this role include:
the opportunity to continue to elevate Nationally-recognised and Award-winning brands, while based in a Regional Area; access to the highest quality IT, software and subscriptions required to perform the role effectively and efficiently; high autonomy and creative and strategic input; two paid mental-health days per year (in addition to normal leave entitlements); access to the BLG Suncorp Stadium Members Seats for a minimum of two games per year; complimentary internal and external professional development opportunities; access to discounted mobile phone and internet plans for you and your family; complimentary estate planning documents (Will and EPOA) for yourself and discounted services for your immediate family members; paid time off to fulfil relevant community commitments (eg. roles on local Board/Associations/Clubs/P&Cs); membership to the Firm social club; and as much in-house barista-made coffee as you can drink! If this sounds like the ideal role for you, apply now.
Applications close Monday, 11 November 2024 at 5:00pm, but don't snooze and lose - if we meet the right candidate beforehand, we will hire them!
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