Brand Management (Marketing & Communications)
Full time
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We're looking for a passionate Brand Manager to drive growth and success for Doctors on Demand, one of our flagship brands. Reporting directly to the Head of Marketing, this is a hands-on role focused on developing and executing impactful marketing campaigns, coordinating content and delivering key brand initiatives with excellence.
You'll work closely with our internal creative team and external agencies, leveraging their expertise to bring campaigns to life and maintain a strong, cohesive brand presence. As the Brand Manager, your strategic insights and collaborative approach will be essential in driving results and fostering innovation within the Doctors on Demand brand.
If you're ready to make a meaningful impact in the healthcare space and love combining strategy with execution, we'd love to hear from you!
Key responsibilities include: Take charge of leading and ensuring the timely execution of all brand activitiesTake charge of brand content management, including writing content, updating websites, scheduling organic social media, and ensuring consistency and relevance across all platforms.Effectively communicate brand standards, strategy and marketing programs to key stakeholders, both internally and externallyProactively initiate and lead projects that address market challenges, safeguarding market share and meet annual KPIsLead cross-functional project teams for communicating and promoting services, events and product updates within set budgetsManage timelines while collaborating closely with Product, Sales, Customer Experience, Operations, Legal and IT departmentsCollaborate with internal teams and manage agency partners to develop effective marketing campaigns, ensuring effective collaboration and resultsMonitor campaign results and provide recommendations for the brand's future directionRegularly review and track brand performance and health, providing comprehensive reports to the wider teamCollaborate with Digital and Design to plan owned channel communications for marketing activities, including eDM, social media, app, website and blog contentContribute to strategic long-term planning initiatives, providing valuable insights and ideas to the Head of Marketing in relation to your portfolio and the wider businessIdentify opportunities and issues, taking initiative to develop activities and plans in response to the findingsAbout you: Minimum 6 years marketing experiencePrevious Brand Marketing experience, ideally in health and medicalYou understand what makes a product or brand easy to buy/use, and champion this within your projectsStrong commercial acumen with a strategic mindset to look for innovative ways of increasing market presenceYou're a natural relationship builder on all levelsYou're analytical and base decisions on dataDemonstrated strong people management and team leadership, particularly ability to influence others to deliver key initiativesProactivity, excellent organisational skills and an ability to lead a portfolioHigh level attention to detail & accuracyAbility to prioritise workload aligned with excellent time managementThis role can be based in either the Gold Coast or Brisbane, with occasional travel required between sites.
If you're looking to join a market leading business and work in a collaborative environment, we look forward to hearing from you!
Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a brand manager? How many years' experience do you have in a marketing role? Have you worked in a role where you were responsible for brand planning? What's your expected annual base salary?
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