Brand Lead - Private Label

Details of the offer

Brand Lead - Private LabelApply locations Support Office VIC time type Full time posted on Posted 2 Days Ago time left to apply End Date: February 13, 2025 (24 days left to apply) job requisition id R045462
Join us and experience Bunnings from the other side of the counter! What's in it for you when you're part of our team: Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a fewFree standard OnePass membershipAccess to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave12 weeks paid parental leave, regardless of genderFun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunitiesWe're genuinely invested in your career and no matter where you start with us, that pathway is yours to buildWhat you'll do By using strategic insights and in collaboration with merchandise priorities, the Brand Lead (Private Label) will translate our Private Label strategy into compelling and go-to-market campaigns to engage our customers both consumer and commercial.
This includes developing, planning, and executing the agency creative brief, developing a multi-channel marketing plan and create bespoke content to build and increase customer awareness of Private Label Brands throughout the year.
This role will also support the broader team across a variety of executional marketing tasks and will be a 12 month parental leave cover.
Write comprehensive advertising briefs, lead agency briefing sessions and lead cross functional teams to deliver a planned program of marketing activity against tight timeframes.Key in working with suppliers and global sourcing to develop packaging in line with brand guidelines which delivers ease of shop for customers.Being the brand custodian for all other materials and events which are executed to drive store presence and event activations of private label brands to ensure ease of shop for all customers.Collaborate with the digital and content teams to brief and outline the desired customer online journey and education that supports all campaign and trade marketing objectives.Who we're looking for Minimum 5 years of marketing experience, in particular campaign managementDeep understanding of category competitors, both online and stores, their activity, ranges, price comparison and emerging playersAbility to provide and communicate post analysis reports for every campaignExperience in the development of multi-channel marketing campaigns to budget and deadlineBe a creative thinkerHold cross-functional collaboration and relationship building skills.You'll be part of a workplace where you'll feel like you belong. Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey.
Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you.
Contact us at ****** and a member of the team will be in touch.
About Us Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand.
We're a major supplier to project builders, commercial tradespeople and the housing industry operating from a network of stores, trade centres, frame and truss sites and online.
By joining our passionate and diverse team, you'll have the opportunity to grow, develop, have fun and make a positive difference – to our customers and the communities where we live and work.
If you're ready to roll up your sleeves and build something great together, apply today.
Please note that if your application progresses to the reference check stage, you may be required to submit a police check.
If your search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.

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Nominal Salary: To be agreed

Job Function:

Requirements

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