About Brand Collective Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network.
Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands.
We bring brands to life! The opportunity We are on the lookout for a Copywriting & Communications Specialist to join our Marketing team, Reporting to the Head of Marketing – Fashion Apparel, based in Richmond VIC.
The role will be responsible for maintaining the Brand Collective Fashion Apparel brands' tone of voice and delivering each brand's communications plans and copywriting across website, email, blog and more.
The ideal candidate will have a creative mindset balanced with commercial acumen with a proven track-record of excellent stakeholder management and copywriting skills.
This is an exciting opportunity to work with a dynamic, market-leading retail group undergoing a huge period of growth and innovation.
Key Responsibilities: Monthly Channel Plan : Develop and manage monthly plans for email and website communications, including imagery and copy, in collaboration with Marketing Managers and product teams.
Comms Briefing : Own the briefing process for EDMs, blogs, and website updates in Asana, ensuring timely execution and quality control.
Coordinate with designers and the digital team.
Copywriting : Write copy for campaigns and BAU activities aligned with brand strategies across digital and physical channels.
Cross-Functional Collaboration : Work closely with Marketing Managers and other teams (e.g., Retail, Product, Digital, Design) to ensure consistent brand messaging across all touchpoints.
Performance Analysis : Track and report on communication effectiveness using data to guide future decisions.
Stakeholder Management : Keep key stakeholders updated on campaigns and milestones.
Industry Insight : Stay updated on industry trends and emerging technologies.
Brand Consistency : Champion each brand's direction, ensuring all communications align with brand guidelines and tone of voice.
The skills and experience you offer us Strong written and verbal communication skills with proven brand copywriting experience At least 3 years in a communications or copywriting role Previous experience in omnichannel retail marketing is essential Tertiary qualifications in marketing, communications, journalism, or related field Strong understanding of brand, customer, and tone of voice Proficient in project management tools (e.g., Asana), Google Docs, and Microsoft Suite Highly organized with experience managing multiple projects and stakeholders Knowledge of SEO Detail-oriented with a customer-centric focus and passion for customer journey Just some of the perks we offer you: Generous discounts for you and your family across Brand Collective's stable of brands! Pet friendly workspace - yes, you can bring your dog to work! Invitations to epic sample sales Paid parental leave, volunteer leave, purchased leave program Novated Leasing Generous service awards Employee Assistance Program with free access to Mental Health Professionals Apply today to bring brands to life At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance.
If you feel like your skills align with the role and company culture, apply today with your current resume and optional Cover Letter.
Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees.
We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity.
The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.
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