About the Company Our client is a growing organisation that invests in FMCG start-ups and small businesses.
With a focus on fostering innovation and growth, they manage a diverse portfolio of companies, offering an exciting opportunity for someone to develop their skills and grow their career.
About the Role We are seeking a Marketing and Brand Lead to take ownership of the marketing division across multiple FMCG brands.
Reporting to the Operations Manager and CEO, this is a unique opportunity for a generalist marketer to take the initiative, lead strategic efforts, and drive brand growth.
The ideal candidate will bring broad marketing experience, a proactive mindset, and the willingness to step outside of their remit when needed.
This is a hands-on role for someone who thrives in a dynamic environment.
Key Responsibilities Develop and executive marketing strategies to drive brand awareness and growth across the portfolio Manage and optimize digital marketing campaigns across various platforms (Google Ads, Facebook, etc) Explore brand partnership and collaboration opportunities to elevate the brands and increase market share Collaborate with external agencies and vendors to ensure high-quality marketing deliverables Coordinate with internal stakeholders to align marketing efforts with overall business goals Engage with media outlets and manager influencer relationships Conduct market research to stay up to date with industry trends and competitor best practices Analyse and report marketing performance, making data-driven decisions to optimise campaigns Manage Public relations activities and develop compelling content for press releases and other external communications Support the wider team with strategic planning and execution of marketing initiatives About You Bachelor's degree in Marketing, Communications, Business, or a related field Minimum 2 years of experience in a similar marketing role Proven success in managing digital marketing campaigns Strong knowledge of digital advertising platforms and tools Excellent communication and collaboration skills Experience in budget management and strategic planning Strong analytical and problem-solving abilities Familiarity with public relations and copywriting is advantageous This role is aligned to someone who is hands-on, ambitious, and ready to take the lead in driving marketing efforts across a portfolio of FMCG brands.
If you're looking for a challenging and rewarding opportunity to grow your career, apply today.
Please reach out to Angela Yang if you have any questions.
Email: ****** At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all.
We actively encourage applications from any background.