Are you ready to lead a team of high performing marketing experts? Grow your career surrounded by similarly minded people, who are energised by the opportunity to produce marketing and service solutions that have a big social impact. We take on the impossible, and achieve outstanding results – we're your calling to right wrong. The Opportunity As our Brand, Acquisition and Digital Marketing Manager, based in our Brisbane head office, you'll lead a team of 13 and deliver the strategy and execution of our marketing programs, across Shine's group of law firms. Reporting to the Head of Marketing & Client Service, and supported by four leads, and appointed agencies, you'll drive new client acquisition, foster brand advocacy and enhance our service delivery through digital transformation.
You will develop consumer and B2B marketing strategies for each business unit, ensuring alignment with business objectives, and incorporating an integrated approach that spans all channels, and is supportive of each stage in the marketing and client lifecycle.
You'll then lead the effective execution of these programs, including delivering on all advertising initiatives, being responsible for websites and apps (SEO, UX, content and technical functionality), executing our direct 121 automated email strategies, developing and strengthening affiliate partnerships, and drive our legal teams' business development and community engagement initiatives.
This role is a brand guardian for our law firms, where you'll ensure our brand positioning and identity is upheld, weaving the brand essence into each program, and maximising opportunities for awareness and consideration.
You will leverage your strategic and operational leadership skills to build a high-performance team culture that is continuously improving, and responsive to opportunities and challenges. You will have seasoned financial and commercial acumen to cost programs, model acquisition targets, manage expenses and negotiate commercial agreements.
You'll have led programs that require engagement with large and diverse stakeholder groups ranging from c-suites to client facing roles. You understand how to adjust your engagement approach to achieve buy in, progress programs and deliver to business objectives.
What you'll bring. To thrive in this role, you'll have:
Significant experience in consumer and B2B marketingExperience leading marketing programs in service-based businessesDemonstrable experience in developing strategies and executing programs that drive business outcomesStrong people management skills, particularly of large diverse marketing teams, including managing technical digital marketing professionalsExperience driving teams to achieve set performance targets, including leading tactics to resolve deficits and performance blockersDemonstrable experience driving holistic marketing programs across multiple channels and customer lifecycle stagesEase with managing multiple projects and stakeholders simultaneously, at both operational and strategic levelsSignificant experience managing large advertising programs across media and creative, both in-house and outsourced to agenciesSignificant experience in leading tenders and proactive pitches for new strategic partnershipsExperience leveraging marketing automation tools to support prospecting and new client acquisitionStrong commercial, and financial acumenImpeccable communication, stakeholder and project management skills, with a knack for interrogating data and forming actionable insightsThe ability to coach and mentor legal stakeholders in best practice business development that is business aligned and drives return on investmentPractical problem-solving skills, initiates change when required and is business outcome focused.Please note, due to the festive season, applications to this role will be reviewed from w/c Monday 13th January. Shine Lawyers: A place for you. It means more here. At Shine, purpose really matters. It's our clients, who summon the courage to stand up to injustice.It's the communities we are part of and support every day.It's our team, who champion what's right and make this place what it is.We're an ASX-listed organisation, and we've been standing up for the rights of everyday Australians for more than 45 years. We've achieved a lot, but you'll find no airs and graces here. We're humble yet relentless. We don't pretend to be anything other than ourselves. And together, we've created a place for you to thrive.
Here are some of the things we hope you'll love about working with us:
Connect and be you: Get the flexibility and benefits you need, and work alongside truly authentic people who care so much - about our clients, Shine and you. You'll enjoy the safety and security of a large, well-established firm that treats you as a person, not a number.Challenge and be challenged: We're not here for "easy". We want you to take your place at Shine and make a real impact. Question and challenge - that's how we grow.Achieve and grow: Start your Shine journey with our award-winning learning programs, where you'll find immediate connection and be set up for success. We provide innovative in-house learning programs and real opportunities to step up and grow - within your role and beyond.Visit www.shine.com.au/careers/life-shine to find out more and read the stories of our incredible people.
Excited to join us and stand up to injustice? Apply now and make Shine Justice a place for you. As part of The Circle Back Initiative, we want you to feel supported through our recruitment process, which means that you will hear back from our friendly team – no matter the outcome.
We are committed to making Shine Lawyers a place for you by encouraging and supporting our people to bring their authentic selves to the workplace, and as a result, we know you'll put your best self forward while righting wrong for our clients. We're passionate about maintaining a diverse and inclusive environment here at Shine that celebrates all of our differences with age, disability, ethnicity, gender and sexual orientation, to name a few, and we encourage applications from Aboriginal and Torres Strait Islander candidates. You bring you.
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