Biomedical Marketing Segment Manager (B2B)

Biomedical Marketing Segment Manager (B2B) page is loaded Biomedical Marketing Segment Manager (B2B) Apply remote type Fully Remote - Central Time Zone schedule locations Statewide, MO time type Full time posted on Posted Today job requisition id RC72718 Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us—Where your Career is a Force for Good! Job Description: Why Choose Us? 
As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity . Work where your career is a force for good. We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.
The American Red Cross is seeking a strategic, self-motivated marketing segment manager to develop innovative marketing plans that support recruitment, deeper engagement and better customer relationships with blood drive sponsors. This position will be fully remote and be located anywhere in the continental United States. WHAT YOU NEED TO KNOW: A marketing segment manager will:
Plan, develop, and execute comprehensive, cross-channel B2B marketing campaigns to achieve marketing objectives and strategic priorities across multicultural and strategic segments that enable the organization to better support the blood transfusion needs of an increasingly diverse U.S. patient population.Evaluate and report program effectiveness; identify, direct, and research best channels to improve marketing effectiveness of coverage in the marketplace and potential brand enhancement opportunities to accomplish the unique needs of defined business segments and customer needs.Develop tools or systems to deliver desired customer experience and provide research-based consultation on themes and messaging.Serve as the subject matter expert for segment marketing – evaluating existing messaging, creative, and marketing initiatives for alignment across teams and providing strategic marketing counsel, as needed, to cross-functional teams engaged in this work.Identify and implement effective and productive marketing strategies. Responsible for the infrastructure, technical capabilities, and continuous improvement activities to achieve marketing goals.Use best practices and knowledge of internal and external business issues to solve complex problems.May manage timelines and budgets, ensuring high-quality production of marketing resources. WHERE YOUR CAREER IS A FORCE GOOD: Should be self-motivated – this position is fully remote.Knowledge of and experience working with B2B marketing segments.Proven track record of developing and maintaining large-scale initiatives from the ground up in support of customer-focused direct marketing activities will be helpful to you in this role.Ability to manage multiple projects simultaneously while maintaining attention to detail.Proven success working in and fostering collaboration across cross-functional teams.Ability to identify opportunities and challenges; gather all necessary information to make a decision; implement resulting campaign strategies; and evaluate campaign performance.Comfort working with senior leadership and ability to influence without authority.Experience with prospecting/acquisition desirable. WHAT YOU NEED TO SUCCEED: Bachelor's degree required or a combination of education and related experience.Minimum 5+ years of related experience in Marketing, or equivalent field required.B2B Marketing Experience preferred.Blood drive host experience welcomed.Demonstrated track record of developing and maintaining operational and process initiatives in support of marketing activities is required. Highly developed leadership and oral and written communication skills required.Ability to manage multiple projects simultaneously.Ability to assimilate information quickly, analyze problems, and implement solutions required.Proficiency in Microsoft Office applications required with highly proficient level of expertise in Excel required.Proven success in working in cross-functional teams.Must perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State, and local regulations.Up to 10% travel may be required. WHAT WILL GIVE YOU THE COMPETITIVE EDGE: Previous blood bank or health marketing experienceB2B Marketing experienceStrong analytical skills SALARY INFORMATION: Salary range: $85,000-$87,000 / annually. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and comparison to other employees already in this role. 
BENEFITS FOR YOU: We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.
Medical, Dental Vision plansHealth Spending Accounts & Flexible Spending AccountsPTO + Holidays401K with 5% matchPaid Family LeaveEmployee AssistanceDisability and Insurance: Short + Long TermService Awards and recognitionApply now! Joining our team will provide you with the opportunity to make a difference every day.The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Interested in Volunteering?
Life's emergencies don't stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.
Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.
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The American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. We depend on the many generous contributions of time, blood, and money from the American public to support our lifesaving services and programs. Whether you're a recent graduate or an experienced professional, if you share our passion for helping people, we invite you to join us - where your career is a force for good.
The American Red Cross is committed to excellence in service through diversity and inclusion. You will enjoy a collaborative work culture committed to the diversity of our people, programs, and services. We celebrate the distinct differences that make us unique, and we foster work environments that recognize the diverse needs of our people. We need people who want to contribute their individual talents to help their neighbors locally, across the country, and around the world. As a leading humanitarian organization in the nation, the American Red Cross embeds principles of diversity and inclusion in all we do to fulfill our mission in a manner that is culturally competent and that deeply values and respects all humankind.
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