GM Growth & Marketing | Aggressive Growth Strategy | Scale-up to $250m+ Aggressive growth strategy. Drive demand and customer acquisition. Build a global brand. Build a high-performance team. Grow the business. Speed matters. Go faster.
The Opportunity
Join our team as General Manager – Growth & Marketing. This is a new role created due to company growth. You will lead our Growth & Marketing function, reporting directly to the owner/founder.
Key aspects of this role are:
Autonomy: full autonomy for team including strategy, management & budget. High Impact Role – part of small leadership team reporting directly to founder/owner. Global Scope: build a growth marketing operation with global reach. Fast-Growing Company: startup 10 years ago, targeting $200-250m in 2-3 years. Build Brand – build a global brand that is the world leader in its niche. Serious Budget: target spend 1-2% of sales = up to $2m today and $5m in 2-3 years. High-Performance Team – build the best growth marketing team in Australia. Entrepreneurial Culture – founder-led business, fast-moving and ambitious. Reward – remuneration package to suit top talent. This is an opportunity to get on board and drive the global expansion of our business.
The Role
You will lead our Growth & Marketing function. Your mission will be to build and lead a world-class growth marketing team with global reach. This will be a highly targeted strategy to suit our global audience and premium engineered products. This is a high-growth environment with the budget required to deliver the plan.
Key responsibilities include:
Lead & manage team Customer marketing (CRM-based, educate, nurture, grow share of wallet) Brand & content strategy Content creation & organic social Marketing operations (incl. tech stack) Performance analysis, budget management & ROI optimisation Talent marketing & personal brand marketing for founder/owner M&A marketing (incl marketing/sales integration of acquired companies) A major transformation is required to take our business to the next level. Our brand positioning must transform from a local Australian supplier to a global brand that is the world leader in its niche market. Over 40% of our sales are international and this must increase to achieve our growth targets. We will grow both organically and by acquisition. We require a world-class growth marketing operation to support this global growth strategy.
Key initiatives in the first 12-18 months:
Build an A-player team Brand & content strategy (incl. new positioning & key messaging) New website (to match new brand positioning) New product marketing collateral Build customer marketing program (nurture & grow share of wallet) Replicate funnels for global reach (by region, language) Upgrade marketing tech stack The preferred location for this role is our Perth Head Office. We will consider a hybrid role for the initial 12 months for an exceptional candidate. We will provide relocation and visa assistance if required. You will need to build out your team (likely 6-8 in 12 months, 15-20 in 2-3 years), with an optimised mix of internal team, dedicated offshore support, and specialist agency / contractor project resources. We run the full Hubspot Pro stack including Marketing, Sales, and Customer Service.
About You
We are looking for a highly competitive growth marketing leader. You will be competitive, focused, and driven by winning. You will have a high-performance mindset with a strong focus on driving revenue. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, hit deadlines, and beat targets. You will be digital-first, with strong tech capability, and a high need for control (ie, build an A-player internal team, only use external agency where necessary). You will be ROI-focused, always looking to 'test and measure', try lots of things, and double-down on what works to maximise every dollar.
Experience required includes:
10+ years relevant experience Previously setup or grown high-performance growth marketing team (not 'first rodeo') Track record of delivering outstanding revenue growth & customer acquisition Success building premium brands, ideally with global reach in niche markets The Business
Beaver is a privately owned, entrepreneurial company led by Josh Beaver. Its main business specialises in the design and manufacture of mineral process technology for the mining industry. It currently has a team of 110 and is growing at a rate of 30-40 per year.
Why Join Us?
This is an outstanding opportunity to build a world-class growth marketing operation and drive the global expansion of an Australian success story.
To apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia? What's your expected annual base salary? Are you willing to relocate for this role? #J-18808-Ljbffr