Our client is a rapidly expanding digital health platform focused on providing personalized healthcare solutions directly to consumers.
The platform integrates seamlessly with Shopify, offering users a comprehensive experience from product discovery to post-purchase care.
They are seeking a strategic and experienced
B2C Marketing Manager
to spearhead their marketing efforts, manage external partnerships, and scale their brand to new heights.
Location: Fully Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities :
Agency and Contractor Management: Oversee and manage external marketing agencies and contractors, ensuring all deliverables meet brand standards and business objectives.Ad Review and Optimization: Regularly review ad performance across all platforms, providing insights into what is working and what isn't.
Recommend adjustments and optimizations to improve campaign effectiveness and ROI.Lifecycle Email and SMS Marketing: Implement lifecycle email and SMS marketing strategies to nurture leads, upsell existing customers, and enhance customer retention.D2C Platform Scaling: Leverage prior experience in scaling direct-to-consumer platforms to drive growth and customer acquisition.Shopify Management: Utilize Shopify experience to optimize the e-commerce platform, improving user experience and conversion rates.Creative Strategy and Branding: Collaborate with creative teams to develop innovative ideas for brand positioning and marketing campaigns.
Ensure all marketing efforts reflect the brand's voice and identity.Copywriting: Apply copywriting skills to craft compelling messages that align with the brand's voice and objectives.Agility and Adaptability: Operate in a scrappy and agile manner, quickly adapting to changes and coming up with creative solutions to challenges.Performance/KPI Tracking: Establish and monitor key performance indicators to assess the effectiveness of marketing strategies and initiatives.What Success Looks Like :
Effective Agency Management: Successfully manage external partners to ensure cohesive and effective marketing efforts that drive growth.Platform Growth: Demonstrate significant growth in the direct-to-consumer platform, evidenced by increased traffic, conversions, and customer retention.Successful Lifecycle Campaigns: Launch and manage lifecycle email and SMS campaigns that lead to improved customer engagement and higher lifetime value.Innovative Branding: Introduce creative branding strategies that enhance the brand's market presence and resonate with the target audience.Required Skills and Qualifications :
Experience: 5+ years of experience in B2C marketing, with a strong focus on scaling direct-to-consumer platforms.Budget Management: Substantial experience managing multi-million-dollar marketing budgets.Global Brand Experience: Experience working with global brands and understanding diverse markets.Technical Skills: Proficiency in Shopify and lifecycle email/SMS marketing platforms.Creative Skills: Strong creative insight, with experience in branding and copywriting.Communication Skills: Excellent verbal and written communication skills in English.References: Ability to provide professional references demonstrating success in similar roles.Time Zone: Availability to work in the EST time zone.Additional Requirements :
English Proficiency: Must have excellent command of the English language.This role offers an exciting opportunity for a B2C Marketing Manager to make a significant impact on the growth and success of a leading direct-to-consumer healthcare platform.
If you are passionate about marketing, skilled in scaling platforms, and eager to lead innovative campaigns, we invite you to apply.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application formRecord a video showcasing your skill sets.
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