Assistant Brand Manager - Rafferty's Garden
Assistant Brand Manager - Rafferty's GardenApply locations Melbourne Office
Time type: Full time
Posted on: Posted 2 Days Ago
Time left to apply: End Date: February 12, 2025 (30+ days left to apply)
Job requisition id: JR001841
We are PZ Cussons. Our purpose is For everyone, for life, for good.
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
About the job International FMCGPortfolio of strong, established and Market Leading brandsAmazing culture, hybrid work with half-day Fridays!Genuine development opportunitiesGreat Company Culture and Work life balanceOur market leading baby food brand, Rafferty's Garden has big growth plans ahead and is ready for you to help put them into action! We are looking for a highly organised and talented Assistant Brand Manager to support and drive the Rafferty's Garden portfolio. If this sounds like the challenge you are looking for then read on…
About Us With a reputation for excellence and an impressive brand portfolio including Rafferty's Garden, Morning Fresh, Radiant and St Tropez, PZ Cussons Australia is part of the growing global success story with BOLD plans ahead.
We are passionate about our people and their development – every employee has full access to the suite of online LinkedIn Learning courses, and you will have a structured development plan and a mentor to guide and challenge you to reach career goals.
The Role We are looking for a highly organised and proactive team player to join the Baby Food and Baby Care marketing team as Assistant Brand Manager on the Rafferty's Garden brand. This role will suit a self-starter with an affinity and passion for health, wellbeing and nutrition and previous experience in FMCG.
The role is responsible for assisting in the delivery of financial goals – market share, revenue and profit margins, reporting on category and brand performance, implementation of brand strategy and activation (above and below the line) alongside leading product development and change projects.
This role will be instrumental in delivering strategic and operational commitments for 2025 and beyond on the Rafferty's Garden portfolio. A rare opportunity to join this high performing Marketing team - you will report to the Senior Brand Manager.
The key focus of the role is: Contribute to and drive implementation of 1-5 year strategic plan for Rafferty's Garden portfolio.Support the development and execution of the brand plansManage innovation ideation process and New Product Development (NPD) program, working with cross functional teams to deliver projects.Measure and Monitor category and brand performanceAssist in developing and implementing communications programmes across multiple channels with a heavy focus on digitalOwn and execute the experiential campaigns, shopper marketing programs and social media plansCo-ordinate & collaborate with external advertising, media, design, market research and packaging agencies to support development and delivery of all projects and campaignsResponsibility for the Rafferty's Garden website and its maintenanceAdministration support, including but not limited to processing of invoice payment and accruals, monthly reporting, business planning rhythm.About you To be the successful candidate you will have a relevant tertiary qualification in Marketing/Business/Commerce and ideally have 1-3 years experience as an Assistant Brand Manager or equivalent role, preferably in FMCG environment. You will have a high level of attention to detail and love managing projects.
Ideally you will also have experience with:
Managing advertising/marketing and digital/social media plansConsumer activation programsProject Management with a specific focus on New Product DevelopmentEmployee Benefits Half day FridaysHybrid Working – flexibility around work from homeOnline Training – access to full LinkedIn Learning suite of 60,000 coursesCareer Development Plan and Mentoring Program12 weeks paid parental leave for primary caregiversVolunteering Days – gifted to support our partner agencies (Foodbank)Generous Staff DiscountsAn active Health, Social & Wellbeing committee that arrange Bake-off competitions, Corporate Games, Trivia lunches, Festive celebrations, Giving tree, Annual Flu-shots, Steptember, Footy Grand Final lunch, Quarterly drinks.
Does this sound like you? You must be a Team Player with great Communication skills (verbal and written). You will need a strong interest in learning and developing your knowledge of general marketing principles, product development, pricing strategy, distribution strategy, advertising and promotional strategy, strategic planning process. You will be a Creative and Analytical Self-Starter.
If you have a positive attitude, are passionate about brands and are looking to join a well-regarded International FMCG with a truly amazing culture, please apply.
*Please note, only shortlisted applicants will be notified. PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
Our valuesPZ Cussons people told us what our values should be. We aspire to be our BEST:
BOLD: Fearless and passionate, open and honest, true to ourselves and proud of who we are.
ENERGETIC: Dynamic and proactive, capable and flexible, embracing change and moving fast into the future.
STRIVING: Raising the bar, pushing performance, aiming high and achieving more.
TOGETHER: One family, many voices: Supportive, included, respectful, empowered and with joy in what we do.
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