About us :
Ingram Micro is the business behind the world's brands with the ability to reach nearly 90 per cent of the world's population. Our reach, combined with our diverse solutions portfolio and ease of doing business with our digital experience platform, Ingram Micro Xvantage, makes us unique. We reach close to 200 countries and have approximately 25,000 associates, more than 161,000 customers, and 1,500 vendor partners worldwide. Learn more at
www.ingrammicro.com
About role:
As the ANZ Brand and PR manager, you will shape a company's outward image, build our brand, raise brand awareness, and effectively create the narrative of a brand. To do that, you'll need to uncover industry & customer insights and deliver innovative marketing campaigns. Advise what can attract our customers and prospects and how we can improve customer experience. Ultimately, you'll help us improve our company's reputation and drive growth.
In this role, you will report to the Director of Marketing, ANZ and you will work closely with global marketing, in-country marketing, and business partners to achieve the business objectives and deliverables.
This is a 12-month fixed-term contract with possibilities of extension to permanent.
Objectives of this role:
Drive advocacy and awareness of Ingram Micro's value proposition through various channel influencers/analysts.
Serve as a thought leader promoting Ingram Micro's go-to-market messaging.
Elevate our brand platform using data as evidence to tell our story.
Support executive decision-making through channel updates and data trend analysis.
Position Ingram Micro as a valuable partner in the IT Channel.
Responsibilities:
Develop brand strategies that resonate with the target audience or customers.
Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.
Analyze data and identify trends that help shape brand messaging and the respective marketing assets, including awards submissions, PR, video scripts, infographics, and more.
Collaborate closely with industry influencers, analysts, thought leaders, customers, and vendors to both validate and advocate for the company's brand platform and go-to-market message.
Develop messaging strategies by sourcing impactful data and testimonials.
Utilize research to inform leaders of key learnings to support business decisions, influence the brand, shape the product roadmap, and impact the sales funnel.
Develop and lead ANZ public relations strategy and communication.
Build an editorial calendar to drive thought-leadership and brand awareness.
Guide execution team, in partnership with 3rd party support.
Nurture and strengthen existing industry relationships and cultivate new contacts within business and industry media.
Continuous analysis of the company's brand positioning and consumer insights.
Skills and requirements:
Bachelor's degree in marketing or related field.
5+ years of experience in Brand and/or PR, with a focus on B2B markets.
You're creative, possess a strategic mind, and have experience in implementing targeted brand campaigns.
Proven work experience as a Brand and Content marketing leader.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
A clear understanding of the B2B content journey.
Outstanding communication skills and comfortability presenting to stakeholders at various organizational levels, in-person and virtually.
General IT channel and/or tech market knowledge.
Knowledge of competitive landscape, customer behavior, performance, and predictive analytics.
Ability to solve functional-area related issues and make a significant contribution to processes and systems.
Strong analytical skills partnered with a creative mind.
Project management skills and attention to detail.
Highly motivated self-starter attitude with a high degree of curiosity and drive to learn, grow, and lead.
What's in it for you:
At Ingram Micro, we treat each other with dignity & respect, providing an environment where you are always encouraged to be yourself. We are a collaborative team that likes to challenge the status quo, we understand the importance of work-life balance, and encourage our people to grow their careers. You can look forward to working in an exciting, stimulating workplace that provides a range of opportunities where you can make a real difference.
Inclusion, Diversity, and belonging lie at the heart of everything we do at Ingram Micro and we are committed to hiring great people with a wide variety of skills, experiences, and backgrounds. We invite candidates of all genders and ages, people with disabilities, Aboriginal and Torres Strait Islander peoples, LGBTQIA+, and diverse groups.
Finally, you will get the chance to become part of the world's leading Technology Solutions provider. We look forward to hearing from you and how you would like to make a positive difference through the role towards the business.
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