The role of Senior Marketing Manager entails driving the success of all Untitled Group related marketing campaigns and managing direct report/s. Working in a fast-paced environment, the Senior Marketing Manager's responsibility is to develop and implement strategic marketing plans, manage cross-functional teams, ideate and implement innovative marketing campaigns, and oversee direct report/s campaigns, with the goal of continuing to build positivity within the marketing team. This can include increasing brand awareness, generating leads, driving sales, improving customer retention, and creating inspiring content ideas and campaigns. Overall, this position plays a crucial role in driving business growth for not only our campaigns but also your direct report/s, through effective campaign planning, execution, and management.
Success in this role relies heavily on strong marketing, management, and organizational skills, with a high level of autonomy and accountability.
ABOUT US Based in Cremorne, we are a professional but fun-loving outfit. We work hard - this is a job where change is a constant, and we are focused on delivering value to our customers. As an employee at Untitled, you will have access to benefits including professional development opportunities, team mental health workshops, we shout lunch on Mondays, and yes... you have the opportunity to attend festivals and events!
HERE'S WHERE YOU'LL BE SPENDING YOUR TIME: Leading the Campaign Manager/s and overseeing the creation of campaign materials ensuring they are consistent with Untitled's vision, mission, and goals. Managing the budget that has been allocated for each campaign, ensuring that materials and resources are used efficiently and effectively. Working with the team to brainstorm, plan, and develop new campaign ideas to make informed decisions about adjusting campaign strategies and tactics. Collaboratively devising strategy and executing campaign rollouts successfully, and monitoring campaign momentum. Reporting on campaign results & metrics. Digital Marketing - including but not limited to META Ads Manager, Google, TikTok, and Spotify. Reacting and acting to ensure optimum sales, CPA, ROI, and KPIs are met or exceeded. Evaluating EDMs and audiences, based on audience management, template creation, monitoring, and reporting. Ensuring understanding and accountability of actions and timelines on all marketing plans with all appropriate partners. Scheduling social media posts and monitoring ad campaigns for others as well as own campaigns. Learning to drive continuous improvement by experimenting with new ideas and testing different approaches. Staying informed and adapting your marketing strategies based on emerging opportunities and technologies helping Untitled Group capitalize on industry trends. Reinforcing the company's established brand image and messaging, communicating the company's values to maintain Untitled Group's strong and recognizable presence in the market. Implementing marketing strategies and campaigns. Assisting in social media efforts to promote events, content marketing, and campaigns. Assisting in the creation of graphics for marketing materials. Preparing and delivering presentations.
WHAT YOU BRING: Minimum 2 Years Experience in Entertainment Industry (Music Events, Sporting Events, Art Galleries, etc.); Minimum 5-7+ years in Marketing; Organisation; Time management; Business administration and reporting; Technology: Social platforms (organic and paid), Excel, Canva; Organised; Creative; Proactive.
Untitled values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and/or minority backgrounds to express your interest. Our team is excited to share our experience, share our space, and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.
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