Company Type: Media AgencyRole: Account Director (Offline & Online Media)Start : May & June 2024
Why work for this agency3 days work from office, 2 days work from home.State-of-the-art office with Amazing rooftop and plenty of sunlight in the office.Great Melbourne team and an amazing leadership group.Free coffee, Snacks, Fruits - all the time.Quarterly and yearly parties to celebrate wins.Yearly Performance Bonus (up to 5%)Dedicated budget set aside for your Technical & professional trainingWhat does the role entailOffline : TV, Radio, OOH, PrintOnline : Search, Social, Video, Display, Audio, Content, Partnerships, Programmatic.1. Client Service & Client ManagementAct as the primary point of contact for clients, ensuring all communications are clear and timely. Build and maintain strong relationships through consistent and reliable support.Provide expert advice on media strategies that best suit the client's goals across both traditional and digital platforms, adapting to changes in the market and client objectives.Regularly present campaign results and insights to clients, using data to highlight successes and areas for improvement. Modify strategies based on client feedback and new opportunities.2. Planning & StrategyDevelop comprehensive media plans that optimize the mix of offline and online channels to meet the client's objectives. This includes demographic targeting, budget allocation, and channel selection.Lead strategic planning sessions with both the client and internal teams to ensure a unified and effective approach. Create scalable and flexible strategies that can adapt to changing market conditions and client needs.3. Team LeadershipLead and manage a team of media planners, buyers, and other account management personnel, setting clear goals and expectations, and providing guidance and feedback.Foster professional growth within the team through training and development opportunities. Ensure that team members are knowledgeable in both offline and online media strategies.Efficiently allocate human and technical resources to various projects, ensuring that team efforts are aligned with client priorities and agency capabilities.4. Execution & Campaign OptimisationOversee the execution of media campaigns across all chosen channels, ensuring they are launched and maintained effectively. Monitor timelines and budget adherence.Continuously analyze campaign performance data to identify opportunities for optimization. Make real-time adjustments to strategies and tactics to enhance outcomes.Implement comprehensive reporting frameworks to measure campaign success and provide actionable insights. Use data to drive decisions and report back to the client with transparency and accuracy.What skills & experience you'll bring to the tableA minimum of 7+ years in media planning, buying, or digital Media is required, with a clear progression through roles of increasing responsibility.Experience working with a variety of media channels, including TV, Radio, OOH, print, search, social, video, display, audio, content, partnerships, and programmatic advertising.Proven track record of managing client relationships, including handling high-stakes accounts and navigating complex client dynamics.Experience in managing large clients across various industries, providing a robust understanding of different market challenges and opportunities.Extensive experience in planning, executing, and optimising media campaigns that integrate both traditional and digital media.Demonstrated ability to manage budgets effectively, ensuring the best allocation of resources to maximize campaign performance.Experience leading and mentoring teams, with a proven ability to inspire and drive a team towards achieving shared goals.Yugal Bhatia ( Yoogle ) values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability.
If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.
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