89824 | Aps6 - Email And Crm Marketing Specialist

Key Responsibilities/Duties  Under limited direction, this position is responsible for delivering the following functions: Profile and segment audiences though best-practice use of the CRM and advocating audience-needs in work outputs.
Build, send, scale and optimise regular email and SMS campaigns and automated journeys (as briefed by marketing) that drive improved performance, accessibility and efficiency (including A/B testing).
Project and stakeholder coordination of marketing's role in delivering a new CRM system and email platform including extensive User Acceptance Testing (UAT).
Define audience data rules and customer data migration processes and depreciating of audience marketing platforms (collaborating with data analyst for technical execution).
In consultation with the Digital Audience Manager and relevant stakeholders, map out customer email journeys that will deliver a frictionless audience experience.
This includes developing the organisation's capture of customer consent, behaviour and personal data at key stages of the customer lifecycle Act as the marketing CRM and email super user.
Service ongoing troubleshooting and roll out marketing and communications team training and documentation.
Safeguard the brand through Privacy and SPAM act compliance and best practice.
Deliver regular email reports and dashboards to measure performance of email as a channel.
Draw insights from this reporting and share to drive team innovation (may include preparing presentations for key forums).
Brief internal developers or agency on building email templates in line with brand and responsive to common device/client combinations.
Develop and execute database acquisition strategies in consultation with Marketing Manager, Digital Audience Manager and any other relevant stakeholders.
Selection Criteria  The successful candidate will demonstrate their capacity against the following:  Demonstrated ability to innovate and iterate email marketing to create frictionless experiences including automation and personalisation techniques.
Exceptional project and stakeholder management skills, with an ability to advocate marketing requirements to technical specialists and translate technical concepts to marketing specialists.
Ability to interpret and analyse large, complex data to identify trends and drivers of audience behaviour and present findings accurately to senior management.
Experience in producing project artefacts and various business as usual documentation.
About the National Film and Sound Archive  The National Film and Sound Archive of Australia (NFSA) is Australia's audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time.
The collection itself dates back to 1935, making it one of the world's oldest audiovisual collections.
It is also one of the country's most used cultural collections, with around 125 million views of collection content each year.
The NFSA is in a period of significant change.
Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia's most dynamic and valued cultural organisation.
We are rebuilding our curatorial workforce and developing the NFSA's capacity to digitise our collection at scale – to preserve it for the future, to make sure it can be discovered, and to share it with all Australians.
We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne.
We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling.
We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff.
About the Team  The Digital Audience team is part of the Marketing, Design and Digital Audiences section of the Marketing and Communications Branch.
The section and Branch collaborate across our Sydney, Canberra and Melbourne offices.
The team supports NFSA's vision to be Australia's most dynamic and valued cultural organisation by driving best-practice, data-led audience experiences to grow and diversify the Australians who engage with our Collection.
The Opportunity  The Email and CRM Marketing Specialist plays a key role in growing our audience database and increasing engagement of the Collection via email automation and personalisation.
This position relates to a digital marketer with extensive experience in harnessing customer relationship management (CRM) systems and email platforms to create audience-first, frictionless experiences.
The Email and CRM Marketing Specialist will be curious, insight driven and champion a personalised one-to-one communications approach.
Mandatory: Minimum 2+ years' experience working with CRM systems.
Desirable: 2+ years' experience in developing data-driven personalised and automated email programs.
Experience with Google Analytics and Looker Dashboards.
How to Apply  When applying via our online e-recruitment system, please provide a written application addressing each Selection Criteria.
Your current resume is also to be included in your application.
In addition to an application and your resume, the assessment process for this position may involve an interview that includes a task and referee reports.
We welcome and encourage applications from people with disability, the LGBTIQ+ communities, from Aboriginal and/or Torres Strait Islander people, and people from culturally and linguistically diverse backgrounds.
Eligibility  To be eligible for this position you must: Be an Australian Citizen.
Satisfactorily complete an Australian Federal Police National Police Check.
What we offer you  We provide a diverse, inclusive, and supportive work environment with access to:  Great training and development opportunities.
Generous leave and flexible working arrangements.
Our Employee Assistance Program (EAP – a free counselling service for you and your family).
A competitive salary, plus 15.4% superannuation.
Rewards and recognition initiatives.
Cultural Values  We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds.
At the NFSA we prioritise the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction.
This empowers our employees to effectively contribute to our goals.
The National Film and Sound Archive of Australia is committed to ensuring a child-safe and child-friendly environment.
All employees are expected to demonstrate a commitment to, and support for these principles in theory and practice.
RecuitAbility RecruitAbility applies to this vacancy.
Under the RecruitAbility scheme you will be invited to participate in further assessment activity for the vacancy if you choose to apply under the scheme; declare you have a disability; and meet the minimum requirements for the job.
For more information see: RecruitAbility | Australian Public Service Commission (https://apsc.gov.au) Contact Officer  Maeve Ashby | Digital Audience Manager E: ****** Ph: 03 8638 1511