Responsibilities Tik Tok is the leading destination for short-form mobile video.
At Tik Tok, our mission is to inspire creativity and bring joy.
Tik Tok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Creation is the core of Tik Tok's purpose.
Our platform is built to help imaginations thrive.
This is doubly true of the teams that make Tik Tok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
Status quo?
Never.
Courage?
Always.
At Tik Tok, we create together and grow together.
That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team The LATAM Product Strategy & Operations team at Tik Tok is a dynamic and diverse group focused on driving the success of Tik Tok's product offerings in Latin America.
Key Responsibilities: Own products GTM and adoption of all of Tik Tok's branding and performance advertising solutions, in SPLA (Spanish Speaking LATAM countries), for specific verticals.
Become the in-market vertical expert by partnering closely with the sales team to deeply understand customer pain points, vertical needs, and business requirements.
Ensure a market-first approach is taken in all go-to-market, identify opportunities to make vertical-based recommendations, and scale these across the sales team.
Set goals, manage launches, and implement activations to drive adoption.
Collaborate with technical and operations teams to monitor product performance.
Collaborate with XFN teams to generate full funnel vertical strategies which would include narratives, solutions packages, and product recommendations.
Develop a sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge.
Develop and execute in-market programs and initiatives to grow product adoption and partner with a range of cross-functional teams to ensure flawless execution against this strategy.
Monitor, research, and analyze the data of the market by industry, dig up problems and opportunities.
Act as the voice of the market in product, synthesize market insights and collaborate with product and global/regional teams to identify solutions.
Sales enablement and product training.
Minimum Qualifications: Bachelor's degree or above.
3 years of experience in the digital advertising industry.
2 years of experience with digital marketing / ad-tech products in the e Commerce field, Retail, e Commerce, or Consumer Electronics industry experience.
Product marketing or product management experience with digital ad products.
Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment.
A commercial mindset with experience building business cases from market research and analysis.
Proven track record of creating value through strategic product marketing i.e.
developing GTM plans, activation strategies, and market research that will bring Tik Tok's advertising products to life.
Excellent written and verbal communication skills and fluency in English and Spanish.
Preferred Qualifications: 5 years of experience with digital marketing / ad-tech products in the e Commerce field, Retail, e Commerce, or Consumer Electronics industry experience.
SQL, Data Visualization, and reporting experience.
Language intermediate Portuguese.
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At Tik Tok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
If you need assistance or a reasonable accommodation, please reach out to us at .
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