Job Description: Mars Petcare has an exciting opportunity for a Shopper Marketing Manager to join us on a nine-month contract.
The Shopper Marketing Manager is responsible for maximising shopper conversion through the execution of compelling frictionless and increasingly personalised shopper experiences at scale, that convert more transactions along the path to purchase.
This will successfully be achieved through the Triple Win mindset, Winning the Value Proposition, The Consumer Journey, and Evaluating Impact.
What are we looking for?Bachelor's Degree in Business Management and/or Marketing
3-5 Years' experience in Shopper, Sales and/or Marketing, for Fast Moving Consumer Good Industries
Good shopper marketing experience in a brand or retail environment with deep understanding of Campaigns Execution
Proven track record in Project Management, with excellent planning and process management skills
Ability to incorporate analytical skills, creative thinking, and strong communication into every task
What will be your key responsibilities?Excellence in Execution: Focus on strategic choices to execute the customer journey fully, on time, and to a high standard.
Leverage insights, retailer assets, and JBPs to deploy the activation calendar, develop sell stories, drive brand equity, and increase conversions.
Work with agencies to adapt plans, evaluate ROI, and drive continuous improvement.
Ensure Quality Growth: Recommend decisions to Customer Leads, adapt Marketing Plans with retailers, and optimize growth and profitability.
Lead Retail Media planning and execution, leveraging shopper insights and creating full plans that maximize retailer platforms and Brand Assets.
Start of Pet Parenthood Campaigns: Collaborate with sales and brand teams to develop and execute recruitment and pet parenthood activations, NPD toolkits and selling tools that deliver increased customer lifetime value.
Trade Conferences: Work with Sales and Marketing Leaders to develop and execute conference objectives, themes, and display stands in line with brand objectives and key battles.
Premiumisation: Link portfolio profitability with activation plans to convert and retain shoppers.
What can you expect from Mars?Genuine career progression with a focus on you and your career goals.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
Global health and wellbeing program to support flexibility and work-life balance.
Opportunity to make a difference with our volunteer and ambassador programs.
A culture that offers collaboration, leadership and rewards you for the role you play within Mars.
At Mars Petcare, have a real impact on creating a better world for pets, a world where they're healthy, happy and welcome.
This includes in our office.
Applications will be reviewed as they are received, and noting Mars does not accept recruitment agency submissions.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you need assistance or an accommodation during the application process because of a disability, it is available upon request.
The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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