Paid Media & EDM Specialist | CHARCOAL (Fashion)Established in 2018, CHARCOAL has evolved over recent years to be a modern, elevated yet accessible label delivering sophisticated and versatile pieces through our in-house design team. CHARCOAL's trendy staples are fit for day to night embodying tough femininity with effortless self-expression.
The RoleWe are seeking a Paid Media & EDM Specialist to take on an incredible opportunity to be part of one of the fastest growing fashion brands in Australia. This role involves having the ability to work both independently, as well as in an energetic, fast-paced and collaborative environment. We are looking for someone who possesses a diverse set of skills to effectively plan, execute, and optimize advertising campaigns across various platforms.
In this role, you will need to: Manage digital campaigns across Meta, TikTok, Google and other ad platforms, including setup, reporting, and optimisation.Manage EDM flows and digital campaigns on Yotpo (experience with Klaviyo will be valuable).Utilise media planning and buying tools effectively.Integrate digital and offline media for a cohesive media plan.Develop and implement media strategies using both paid and organic media.Ensure media strategies contribute to client business objectives.The ideal candidate must have: 1 year+ of managing paid media campaigns across major social media platforms.A comprehensive understanding of media data and performance metrics, with the ability to provide data-led insights and recommendations from campaign performance data.Effective execution of marketing objectives with strategic application to paid channels.If this sounds like your next ideal challenge and you hold the relevant experience/skills, we would love to hear from you. Tell us your story and why you think you are the person that should join our team!
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