Marketing Manager, Lending Commonwealth Bank of Australia, Sydney, Australia
Do work that matters
Your Chapter will work closely with the Customer Service Lending (CSL) domain to strategize, execute and review marketing campaigns and initiatives aligned to business priorities and existing home buying lenders who support our customer needs.
You will be responsible for determining how our lenders amplify our home Buying GTM efforts and how their expertise can further support customers' dreams of home ownership from acquisition through to retention.
See yourself in our team
Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.
Our wider team directly supports the Product and Customer Domains in the Retail Bank to deliver both the marketing and product priorities.
We partner closely with other CommBank Marketing CoEs including Brand & Creative, Business & Institutional Marketing, Media, and Customer Insights and Research.
Your direct team supports the CSL (home buying lenders) crew - dealing with the GTM approaches that amplify our proprietary lending/lenders offering and communications to ensure customers feel empowered and appreciated, deepening our relationship with them.
On any given day, you will: Translate business objectives into marketing communications strategies and campaigns that are driven by data and insights. Develop and project manage campaigns that deliver business objectives, raise consideration, drive product acquisition/cross sell and/or improve customer NPS and retain customers. Influence core partners (across product, customer data & analytics, and digital) via membership in cross functional agile teams, to develop and deliver go-to-market plans and customer communications strategies to meet business and customer objectives. Drive the management, execution, delivery and post campaign reporting for BAU and large scale go-to-market marketing initiatives including briefing, campaign execution, delivery and PIR. Ensure all marketing campaigns support and promote the CommBank brand and reputation, as well as enhance the customer experience. Build robust analysis and reporting of all delivered campaigns and activity to demonstrate marketing contribution back to the business, providing insights for tracking to key business objectives and results, and recommendations for continuous improvement. Manage expenditures to agreed budget and demonstrate budget governance. Uphold brand voice and messaging consistency across all customer and communication channels. Adhere to the Code of Conduct.
The Code of Conduct sets the standards of behaviour, actions, and decisions we expect from our people. We'd love to hear from people who have: Experience with end-to-end, integrated campaign delivery with accountability across strategy, production and execution. Developed project management, analytical and strong verbal and written communication skills. Commercial acumen and ability to track, optimize and demonstrate ROI/ROMI from campaign metrics. Ability to identify the most appropriate analytical and research frameworks to turn data into actionable insights. Ability to apply knowledge to ensure best practice, governance with emphasis on continuous improvement. Ability to build strong relationships with both internal and external stakeholders to create positive outcomes with a can-do attitude. Creative thinker with a problem-solving and growth mindset. At least 5 years' experience in a marketing generalist or marketing communications role, ideally within the lending space. Experience in technology and financial services marketing preferred but not essential. If this sounds like your next career opportunity, please apply now! Working at CommBank
At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office.
We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few.
Talk to us about how these arrangements might work in the role you're interested in.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application.
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Advertising End Date: 23/11/2024
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