Forma parte del equipo de NIKE, Inc.
NIKE, Inc. hace más que equipar a los mejores atletas del mundo. Es un lugar para explorar el potencial, borrar las fronteras y ampliar los límites de lo que se puede ser. La empresa busca personas que puedan crecer, pensar, soñar y crear. Su cultura aumenta al adoptar la diversidad y recompensar la imaginación. La marca busca a los triunfadores, los líderes y los visionarios. En NIKE, Inc., se trata de que cada persona aporte sus habilidades y pasión a un juego desafiante y en constante evolución.
NIKE, Inc. sabe cómo vender calzado. Y prendas. Y simplemente todo lo que un atleta pudiera necesitar. Los equipos de ventas de Nike son la primera línea para que estos productos lleguen a las manos del cliente. Por medio de relaciones sostenidas con los socios de ventas mayoristas de todo el mundo –desde una tienda especializada en Roma hasta una tienda departamental en el centro de Manhattan– el equipo de ventas de Nike proporciona productos, experiencias e historias que definen la marca. El éxito de Nike comienza con el mejor equipo de ventas de la industria, uno que valora profundamente al cliente, al mercado y a los productos.
WHO YOU'LL WORK WITH
The Nike App Business Manager will join a cross-functional team who is passionate about creating the future of digital commerce for Nike. Coming together to drive a shared digital agenda, aligned business outcomes and an elevated ability to read and react to our business are key to running an integrated offense across Business, Marketing, Merchandising, Demand Supply Management, and Digital Operations. The Nike App Business Manager will be reporting directly to Digital Platform and Growth Senior Manager.
WHO WE ARE LOOKING FOR
We are looking for a self-starter who is organized, self-motivated, proactive, accountable and highly adaptable with strong knowledge of digital consumer journeys. All coupled with excellent communication skills with the ability to solve complex problems. We are looking for someone who is passionate about digital experiences and possesses strong analytics skills.
Holds a bachelor's degree. Has a minimum 3+ years of directly relevant experience in the following functions: digital commerce, digital (site) merchandising, brand marketing, strategy and digital products & experiences. Experience with digital or physical retail, and/or digital platforms and understanding market dynamics and bringing creative/disruptive idea are highly preferred. Experience understanding of KPIs from e-commerce and financial KPIs is key. Knowledge of App KPIs is a strong plus. Demonstrated ability to analyze and synthesize data and act against business results, trends, and opportunities. Organized, self-motivated, proactive and the ability to work under extremely tight timelines with high attention to detail. WHAT YOU'LL WORK ON
You will lead and grow the Nike App business by constantly monitoring Key Performance Indicators (KPIs) & trigger actions to achieve Nike App long and short-term targets: user acquisition, engagement, conversion (frequency, spend); and traffic, conversion, AOV (Average Order Value), and sales.
You will be responsible for pre-season planning determining consumer moments and product launches in partnership with cross-functional teams to meet financial targets. Be responsible for driving and executing seasonal, retail and commercial strategy for the app in partnership with all relevant functions. Create and present weekly/monthly/quarterly insights for key metrics, product performance, and consumer journey to develop learnings and actions. Drive read and react actions based on business results and priorities and manage air traffic control to ensure priorities are represented across the teams. Partner with cross-functional teams (business, capabilities, testing) to create and/or explore future experiences. Stay current with business and marketplace trends and challenges and recommend best practices or actions to achieve targets. Improve the consumer journey inside the app (navigation, linking strategy, etc.) and work in partnership with site merchandising team to have a best-in-class experience. Monitor and manage e-commerce KPIs: traffic, conversion funnel, app engagement, consumer engagement, buying members and retaining members to ensure a strong channel growth. Identify opportunities to improve conversion, product page views, cross-sell, up-sell, and add-to-cart rates, driving incremental engagement, sales, productivity and profitability. NIKE, Inc. es una empresa en crecimiento que busca miembros para su equipo que crezcan con ella. Nike ofrece un paquete de generosas retribuciones, un entorno de trabajo informal, una cultura diversa e inclusiva y un ambiente energizante para el desarrollo profesional. Sin importar la ubicación o el puesto, cada empleado de Nike tiene una sola misión: brindar inspiración e innovación a cada atleta* en el mundo.
NIKE, Inc. se compromete a emplear personal diverso. Los solicitantes calificados recibirán la debida consideración independientemente de su raza, color, religión, sexo, nacionalidad, edad, orientación sexual, identidad de género, expresión de género, condición de veterano de guerra o discapacidad.
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