MARKETING & COMMUNICATIONS LEAD – CANBERRA, ACT Australian Capital Territory, Australia We're looking for a Marketing & Communications Lead to join our dynamic team, as we strive for a fitter planet and drive our brand's presence to new heights! Role Overview: As the Marketing & Communications Lead, you'll oversee the creation, quality, and consistency of all communication materials, ensuring they align with our brand and strategic goals.
You are able to thrive under pressure, seamlessly switching from big-picture campaign planning to urgent communications and managing internal communications and partner event deliverables with ease.
As the Marketing Communications Lead, your key accountabilities include: Content Strategy : Develop and implement a comprehensive content strategy targeting business-to-business (B2 B) and business-to-instructor (B2 I) audiences.
Campaign Management : Plan, execute, and manage marketing communication campaigns to support product launches, events, and other initiatives.
Quality Control : Review and approve all marketing materials to ensure accuracy and adherence to brand standards.
Team Collaboration : Guide and support the marketing team, fostering a collaborative environment with other departments.
Public Relations : Manage PR activities and develop relationships with media outlets and industry influencers.
Reporting and Analysis : Track and report on the effectiveness of marketing communications, providing insights for improvement.
Your Qualifications: Minimum 5 years of relevant marketing experience BS/BA in Marketing or a related field of study Excellent writing and communication skills Expert at crafting clear and compelling headlines, visuals, and messaging that boost brand and business success Minimum 1 year of experience in leading a team Experience in the fitness industry and knowledge of Les Mills products is desirable Experience in and/or understanding of the Les Mills system and the benefits of Les Mills programs will also be highly regarded.
How to Apply: If you are ready to take on this exciting challenge and contribute to our vision and mission, please send your resume and a cover letter detailing your relevant experience to Lena Lim via the Apply Now link.
Les Mills Asia Pacific is a recognised 'Great Place to Work' with a commitment to diversity and inclusion and is proud to be an employer of choice.
If you are looking for a role where you can make a difference, in a company making a difference, then we'd like to hear from you.
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