Directeur/Directrice Marketing

Directeur/Directrice Marketing
Company:

Reedexpo


Details of the offer

Lead and manage customer insights projects to drive business growth and improve decision-making. Collaborate with key stakeholders to translate insights into actionable business strategies. About our Team RX Global is a leading company dedicated to building year-round communities with shared passions and purpose, fostering continuous growth for businesses and individuals. Our expertise lies in organizing high-profile events, conferences, and exhibitions across various industries, uniting communities to learn, inspire, and conduct business.
About the Role As a Customer Insights Manager, you'll develop and implement a customer insights strategy for diverse industries. You'll conduct qualitative and quantitative research, analyze industry trends, and collaborate with cross-functional teams to optimize event performance and client satisfaction.
Reporting into our Marketing Director, this is a permanent full-time role based in our head office Chatswood, Sydney with the possibility of combined home/office-based arrangements to have flexible work-life balance. Responsibilities Providing qualitative and quantitative research for specific industries and markets, as well as existing and new customers.Leading the development and implementation of a comprehensive customer insights strategy tailored to the diverse industries we serve.Overseeing the collection and analysis of data from various sources with a focus on understanding industry-specific trends and preferences.Utilizing advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends.Collaborating closely with various functions to elevate relevant functional campaigns based on customer insights.Partnering with Exhibition Directors to identify opportunities for innovation and improvement within each industry segment.Monitoring key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention.Staying abreast of industry trends and best practices in customer insights, event analytics, and experiential marketing.Requirements Possess a Bachelor's in Marketing, Business Administration, or related field; Master's not mandatory but highly considered.Be able to demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors.Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques.Demonstrate a solid background in customer insights, market research, or analytics within the events industry.Exhibit excellent strategic thinking and problem-solving skills.Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels.Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools.Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas.Work in a way that works for you We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Discounted Health plan rate and Optical Assistance.Life assurance and income protection.Option to buy additional Annual Leave days.Employee Assistance Program.Flexible working arrangements.Benefits for you and your family.Access to learning and development resources.About the Business RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
To learn more about opportunities with Reed Exhibitions (RX) or RELX Global, join us here: We are looking to fill this role as soon as possible – apply now to be considered.
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Source: Talent2_Ppc

Job Function:

Requirements

Directeur/Directrice Marketing
Company:

Reedexpo


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