Copywriter Copywriter Req ID: Department: Customer Experience & Marketing Division: Australia Commercial Location: Docklands About the roleAt ANZ our purpose is to shape a world where people and communities thrive.We're making this happen by improving the financial wellbeing and sustainability of our customers so they can achieve incredible things– whether they're buying a home, building a business or saving for things big or small.This role is responsible for leading the design of communications that provide memorable and useful customer and service communications (across Direct Mail,website, Email, SMS and more).You will deliver sustainable value for our customers and shareholders through compelling communications that support increased customer retention, lower costs to serve, most importantly improving overall customer satisfaction and building brand engagement.You are confident with a range of existing copywriting tools and you are proficient in content strategy and UX writing - including, synthesis of information, content development, editing and content management.This role is accountable for: Crafting short form (and long form) content such as articles, newsletters, eDMs, collateral and whitepapers keeping the customers at the heart of all content produced.Expert use of research and insights, while being cognisant of the regulatory environment the bank is operating in.Managing, facilitating and delivering customer-centric content across a number of projects and channels.Ensuring all content produced is of a consistent tone of voice, aligned with brand guidelines across customer interaction points.Proactively engaging and facilitating collaboration across the Marketing team, and build relationships and generate value.Keep track of, and demonstrate the ability to adapt to, new trends and technologies.You are always looking for ways to improve and innovate and challenge the status quo where required.Role Location: Collins Street, Docklands VIC Role Type: 12-month Fixed-term opportunitySchedule: Full Time What will you bring?To grow and be successful in the role, you will ideally bring the following: 5-8 years' copywriting experience with a proven track record in short form copy writing.Highly confident with a range of existing copywriting tools with proficiency in content strategy and UX writing - including, synthesis of information, content development, editing and content management.Expert grasp of spelling, punctuation and grammar.Highly confident in copywriting for SEO Writing for financial services Training / coaching Key Stakeholder collaboration Project management Contribute to creative presentations Design experience ??????? You're not expected to have % of these skills.At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.Why join us?There's something special about being part of ANZ.From the moment you join us, you're part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.But it's not just our customers who'll feel your impact.You'll feel it too.Because at ANZ, you'll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.You'll also enjoy working in a diverse and inclusive workplace where the different backgrounds, perspectives and life experiences of our people are celebrated.We encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself.If you are a candidate with a disability, let us know how we can provide you with additional support.Job Posting End Date11/06/, 11.59pm, (Melbourne Australia)
