Content WriterFull-timeCompany DescriptionDiscover Your Path at Keypath!About Us:At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and SE Asia, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.Work Anywhere:At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both. As a result we are open to applications from candidates based anywhere in Australia (as long as you have strong reliable internet). Only Australian based candidate with full Australian Work Rights will be considered for this position. Job DescriptionThe Content Writer plays a key role in producing content articles and landing page content. They will collaborate with the content team to write content, research, ensure website content is accurate, follow editorial standards and use SEO best practices.The Content Writer is responsible for creating content that drives website traffic and helps consumers find products that fit their needs. Their expertise in writing quality copy, monetising content, having strong communication skills and the ability to meet tight deadlines will contribute to the success of our online presence. This role requires a highly organised and detail-oriented person passionate about content production and SEO.Key accountabilities include the following:Write clear and engaging copy for digital publication Produce content for social media platformsResearch, fact-check, proofread and edit website content for editorial quality and SEO best practicesHighlight product features by identifying unique selling points and monetising products in contentUpload and format content on CMS platforms, ensuring best practices are followedPrepare and create content briefsConduct keyword research to produce high-quality SEO-friendly contentOptimise SEO content articlesUse consumer-friendly language to enhance the audience's understanding of productsStay up to date on relevant industry trends and complete competitor analysesSupport team in driving content strategy, including measuring and offering recommendationsImprove content for content auditsContribute content ideas and suggestionsWork closely with cross-functional teams, including marketing, design and developmentCollaborate with subject matter experts to ensure accurate and up-to-date information is writtenMakes recommendations for process and workflow improvementsSupport PR and outreach initiativesAct as a spokesperson and respond to media enquiriesDevelop subject matter expertiseAnalyse and report on website performanceContribute to in-house style guideUnderstand brand partner information, including pricing, start dates, categories, course types, study modes and other relevant data for Keypath websitesWork with Keypath brand account managers to confirm that applicable product plan or package information has all required legal and disclaimersCompile and manage database(s) of brand partner information, including pricing, start dates, categories, course types, study modes and other relevant data for Keypath websitesWrite marketing copy when requiredQualificationsExperience5+ years' experience in any of the following areas:SEO writingEditing/proofreadingContent production and managementSEO content optimisation and managementPrior experience with high-traffic websitesSkills & KnowledgeStrong writing skillsUnderstanding of SEO principles and best practices related to contentEditorial and proofreading skillsFamiliarity with editorial style guidesBachelor's degree in communications, journalism, English literature, creative writing or a related field (or equivalent work experience)Strong written and oral communication skillsFamiliarity with Microsoft Word/Google DocsProven experience in website content management, preferably within a fast-paced corporate environmentFamiliarity with HTML, CSS, and content management systemsPrior experience monetising content or working in the consumer media space (Desirable)CompetenciesCan complete expert interviews when necessaryAttention to detailAbility to produce error-free copyStrong organisational and time management skillsAbility to prioritise tasks and meet tight deadlines
