Brand Management (Marketing & Communications) Uniting AgeWell is seeking their new Brand and Advertising Lead who will play a crucial role in shaping and implementing the organisation's marketing and communications strategy. This role will include leading brand and advertising initiatives in alignment with organisational goals. The Brand and Advertising Lead will be accountable for maintaining brand integrity to enhance Uniting AgeWell's profile as well as contribute to organisational growth. Uniting AgeWell has a long and proud history of providing residential and community services for older Australians across Victoria and Tasmania. Through a diverse range of integrated service options, Uniting AgeWell aims to provide customers with continuity of care, enabling seniors to live well with choice and peace of mind. Services include independent retirement living, home care, social support, allied health and therapy programs, respite and carer support and residential care communities. The Brand and Advertising Lead is a valued member of the Marketing and Community Relations team who will help drive organisational growth and brand trust through dynamic and creative brand activations and campaigns. Reporting to the Director, Marketing and Communications, the Brand and Advertising Lead will play an integral role in the success of Uniting AgeWell's Marketing and Communications strategic plan and organisational objectives. Description You will be accountable for spearheading brand and advertising activities arising from the marketing and communications plan, organisational strategy, and operational services to support service marketing and brand engagement. You will be relied upon to enhance Uniting AgeWell's profile as well as the maintenance of brand voice, integrity, and reputation to contribute to the growth of the organisation. Your role will include: Working in the Marketing and Community Relations team to contribute specialist and strategic brand and marketing advice. Production of brand executions and advertising across a range of mediums and for various audiences. Development of local area brand and advertising campaigns to support service growth. Creation of briefs for brand activities and advertising that form the basis of compelling campaigns and promotions. Co-creation and maintenance of an annual plan for advertising to achieve agreed goals and timelines. Project management and responsibility for Uniting AgeWell's annual calendar of advertising commitments including print, radio, TVC, cinema, outdoor and directories. Copywriting and conceptualization of brand and advertising campaigns to drive service growth and brand awareness in all regions. Contribution to the smooth operation of the Marketing and Community Relations department. Developing the skills and capabilities of team members through coaching, training, and mentorship to ensure continuous growth and excellence. Profile If you have worked in a large service organisation and have a passion for making a difference in the aging community, this is the role for you. As the successful applicant, you will have: A tertiary qualification in marketing, communications, or other relevant discipline. Experience in the development and deployment of successful customer-centred brand and advertising programs for a large service organisation. Demonstrated evidence of conceptualising, writing and producing brand executions and advertising across a range of mediums and audiences. Excellent communication skills and a strong creative approach including effective photographic and art direction skills. Excellent organisational, project management and problem-solving skills. Demonstrated capacity to manage competing priorities effectively. Proficiency in MS Teams, Office 365, excel, powerpoint, online content planning and collaboration tools. Enthusiasm for interacting effectively with a diverse range of people and experience in maintaining effective relationships with key stakeholders to successfully deliver organisational outcomes within a defined timeline. Due to the nature of this role, the successful applicant will be subject to comprehensive reference and background checking before employment, that will include A current Victorian Drivers' License and your own car, noting some travel (including interstate) may be required. Full Australian working rights A current Police Records Check or be willing to undertake this process A current Working With Children's Check (VIC) Current flu and COVID-19 vaccination and be prepared to meet this ongoing requirement Job Offer Working at Uniting AgeWell offers work/life flexibility, generous salary packaging, an inclusive workplace, and the opportunity for career and professional development. Join a team of talented individuals who are passionate about what they do. An attractive remuneration package with Not-for-Profit salary packaging benefits. Access to continued career and professional development opportunities. Be part of a values driven organisation that has the quality of life and experience of their customers at the heart of everything they do. If you are passionate about what you do, committed to making a difference, and this sounds like your next role, please click apply, we'd love to hear from you. For any additional information, please contact Stacey Joson on . Closing Date: 4 weeks from posting the advertisement. Applications will be reviewed as they are submitted, so this closing date is subject to change. To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Stacey Josonon . Report this job advert Don't provide your bank or credit card details when applying for jobs. Choose from thousands of courses delivered by leaders in education. #J-18808-Ljbffr
