Sr. Brand Manager

Sr. Brand Manager


Sr. Brand Manager

Details of the offer

Amazon?s Prime Video is an on-demand video entertainment service that offers customers the greatest choice in what to watch. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy wherever and whenever they want. From popular Amazon Originals such as Jack Ryan, Hanna, The Grand Tour, American Gods and the Golden Globe winning The Marvelous Mrs. Maisel, to the latest and exclusive movies and TV shows, our selection has it all. In the US, customers can rent or buy more than 200,000 new release movies, next-day television shows, and classic favorites, or with an Amazon Prime membership, customers can have unlimited access to more than 40,000 titles for no additional charge. Prime Video is a fast-paced growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.The Prime Video marketing team is looking for a highly motivated, innovative and performance-oriented Senior Brand Manager to help grow our business. The role will focus on building original creative and launch marketing strategies and campaigns for our AU Original TV shows. The ideal candidate will be comfortable in a fast-paced environment and have proven experience planning, producing and executing large marketing campaigns across big cross-functional teams. They will be adept in negotiating with key business partners and global teams to gain alignment on marketing plans, and ultimately manage all aspects of the project execution. A self-starter who is able to prioritize and deliver on deadlines with minimal supervision, this person will have the ability to persuade and influence others, with a track record of driving results.Responsibilities1. Own the overall campaign strategy and planning from title conception to launch.2. Own content and creative research for AU Originals.3. Manage agencies (Creative, Media, Social and Experiential) to develop and execute show marketing campaigns.4. Creative development and delivery of marketing assets across Amazon owned platforms as well as ATL paid media channels5. POC for show specific marketing partnerships and integration among internal Amazon businesses as well as external marketing partners.6. Work closely with content teams, producers and showrunners to develop strong marketing campaigns.7. Overall stakeholder management - document and present strategies and provide periodic updates to internal and external audiences8. Post campaign analysis and reporting

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  • Media - Art - Design / Television