Senior Growth Marketing Manager, Benefits & MarketplaceMyob
Senior Growth Marketing Manager, Benefits & Marketplace To liberate accountants by halving the time you spend on compliance and admin.
Why Myob MYOB (meaning mind your own business) is an Australian multinational corporation that provides tax, accounting, and other business services software to small and medium businesses.
About the role This role is ideal for a creative, analytical customer-focused growth marketer who thrives in a fast-paced environment and is passionate about driving revenue and optimising customer journeys through data-driven marketing efforts. If you're ready to make an impact, we invite you to apply for the role of Senior Growth Marketing Manager, Benefits & Marketplace.
How you'll make an impact Lead generation: Develop and implement multi-channel campaigns to drive high-quality enquiries across a range of financial services and products from our engaged network of employees.Sales funnel optimisation: Monitor, analyse, and optimise the entire lead-to-sale funnel in collaboration with marketplace partners to ensure high conversion rates and seamless customer experience.Partnerships management: Work closely with external partners to ensure that our products and services are effectively marketed and sold through their platforms, driving improvements in the conversion of leads to customers.Data-driven decision making: Use data analytics to measure performance, identify opportunities for improvement, and optimise the sales funnel for maximum impact.A/B testing and experimentation: Drive continuous testing and experimentation of product capabilities and marketing campaigns to improve messaging, targeting, and channel mix for lead generation and sales performance.What we're looking for 8+ years in growth marketing with core responsibility for commercial, growth outcomes.Strong understanding of performance marketing channels, including email marketing, paid search, social media advertising, and app marketing.Highly technical operator with the ability to communicate effectively with product and engineering teams.Experience in funnel optimisation, and conversion rate optimisation.Analytical mindset with the ability to interpret data and make informed decisions to improve performance.Exceptional project management skills, with the ability to work cross-functionally and manage multiple priorities.Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external partners.What you'll be responsible for Cross-Functional Collaboration: Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights.Experimentation: Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics.Research and Insight Development: Develop deep market and customer insights to guide strategy and activities.Skills you'll need Creativity: Generates multiple innovative/new/novel ideas to solve a problem.Numerical problem solving: Works with numerical information and performs mathematical calculations to solve problems.Attention to detail: Accurately identifies and rectifies discrepancies or errors that exist in information and deliverables. #J-18808-Ljbffr