Digital & Search Marketing (Marketing & Communications)
Full time
Work with best-in-class marketing technologies to develop innovative digital experiences. Full-time appointment on an ongoing basis. About the team
The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student recruitment. The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.
Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services. The range of functions delivered are all targeted at managing the University's reputation and achieving its revenue goals.
The Brand and Marketing team within BMR provides strategic brand direction and ongoing brand management for the University. The marketing area works across all global markets to help build the brand position and to attract business partners and students to UWA. The Brand and Marketing team consults with; and across all areas of the University to implement marketing plans and associated activities.
About the opportunity
You will provide a high level of front-end digital website development expertise and knowledge in the planning, development, implementation and maintenance of the University's digital platforms including the University's content management systems. You will have considerable impact on the approach taken to website development, and will provide input on UI design, architecture, APIs and more. You will be responsible for the implementation of a modern, consistent and accessible web interface across public facing UWA websites. About you
You are a solution-orientated individual with the ability to work with various technical teams to collaborate on digital solutions.
You are methodical in your approach and can clearly articulate your thinking and recommendations to colleagues who have limited development knowledge.
To be considered for this role, you will demonstrate -
Relevant tertiary qualification or demonstrated equivalent competency Substantial experience in using UX/UI principles to design and develop complex, web design frameworks and applications aligned to specific needs Substantial experience with web content management systems and digital marketing tools such as Sitecore, Funnelback, Oracle Eloqua and Google Tag Manager Strong analytical, data analysis and problem-solving skills, with the ability to be adaptable, proactive, willing to take ownership and manage time Ability to effectively communicate with internal and external stakeholders with varying levels of technical understanding Basic knowledge of back-end templated languages such as C# programming is desirable The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.
Closing date: 11:55 PM AWST on 24 November 2024.
Application Details: Please apply online via the Apply Now button.
About the University
The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, there is no better time to join Western Australia's top university.
Our commitment to inclusion and diversity
UWA is committed to a diverse workforce and an equitable and inclusive workplace. We celebrate difference and believe diversity is fundamental to achieving our goals as a globally recognised Top 100 educational and research institution. We are committed to creating a safe work environment for Aboriginal and Torres Strait Islander people, women, people from culturally and linguistically diverse backgrounds, the LGBTIQA+ community and people living with disability.
We have a globally competitive, gender neutral parental leave policy with 26 weeks paid leave after 12 months service and 36 weeks after 5 years. We have on-campus childcare facilities for child 6 weeks to Kindy. We facilitate flexible working, with part-time and job-sharing arrangements considered. We have an ongoing partnership with Pride in Diversity and were recently awarded a Bronze Employer status for LGBTIQA+ inclusion. We have Athena SWAN Bronze accreditation and actively work to improve gender equity. Should you have any queries relating to your application, please contact the individual named in the advertisement. Alternatively, contact the Talent team at with details of your query. To enable a quick response, please include the 6-digit job reference number and a member of the team will respond to your enquiry.
The University of Western Australia has an international reputation for excellence, innovation and enterprise. We are a leading Australian research university and a member of the Australian 'Group of Eight'.
UWA acknowledges the Whadjuk Noongar people as the traditional owners of the land on which it is situated. The Whadjuk Noongar remain the spiritual and cultural custodians of their land, and continue to practise their values, languages, beliefs and knowledge.
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