Product Marketing Manager

Our Mission: To Be Bold and Impactful At Emesent, we are driven by a bold vision - to autonomously map the inaccessible. We aim to deliver impactful solutions through cutting- edge drone autonomy, LiDAR mapping, and data analytics. By enabling safer, more efficient, and insightful operations, we empower industries to explore further and understand more.
How You Contribute As a Product Marketing Manager, you'll shape how our products are positioned, launched, and understood by customers. You'll work at theintersection of product, marketing, sales, and engineering to turn cutting-edge capabilities into compelling stories that drive business growth. Thisrole is ideal for someone who thrives in a fast-paced, highly technicalenvironment and is passionate about robotics, AI, spatial data, and high-impact storytelling

Here's What You'll DoOwn the Go-To-Market Strategy:Lead GTM planning for newproduct and feature launches, ensuring alignment across product,sales, and marketing.Craft Messaging and Positioning: Develop clear, differentiatedmessaging for core customer segments in mining, AEC, and defence.Turn technical capabilities into compelling value propositions.Enable Sales and Customer Success: Create sales collateral,product playbooks, battle cards, and internal training to equipcustomer-facing teams.Understand the Market: Conduct competitive analysis, gathercustomer insights, and monitor industry trends to inform strategy andproduct positioning.Drive Product Adoption: Work with marketing to design and execute integrated campaigns to increase product awareness, adoption, andretention.Influence Product Strategy: Champion customer needs and marketopportunities by feeding insights into the product roadmap.Measure & Iterate: Track metrics on product marketing impact anduse insights to refine strategy.How You'll Succeed5+ years in product marketing, preferably in B2B techStrong strategic thinking, with experience in GTM planning,segmentation, and positioningA growth mindset with a commitment to client-first outcomesProven ability to distil complex technical information into engagingnarratives and collateralExperience collaborating cross-functionally with Product, Marketing,Engineering, Sales, and Executive teamsSelf-starter with a bias for action, creativity, and continuous learningExcellent written, verbal, and visual communication skillsExperience with PLG a plusThe added perksAccess to LinkedIn Learning platform.Employee Assistance Program.Qoctor, online telehealthFlexible working - 2 weeks "Work beyond Borders".1 full day of leave, each year for work anniversaries! Who are we?
Emesent is a world-leader in drone autonomy, LiDAR mapping, and data analytics. Our vision is to autonomously map the inaccessible. Founded in 2018, with deep connections to Australia's globally recognised CSIRO, we have established ourselves worldwide with a reputation for delivering high-quality data capture in the mining, infrastructure, survey, and mapping industries. Our team of 100+ roboticists, engineers, and business development experts work side-by-side to deliver revolutionary efficiency, safety, and operational insights to our customers.
Our flagship product, Hovermap, is a smart mobile scanning unit that combines advanced collision avoidance and autonomous flight technologies to map hazardous and GPS-denied environments. Its award-winning technology utilises innovative hardware, advanced algorithms, and machine learning to automate collection and analysis of the physical world. Equally capable above ground or underground, indoors, or out, Hovermap is a complete mobile LiDAR mapping solution. Hovermap is uniquely versatile, it can be backpack, drone, or vehicle-mounted to map challenging, inaccessible areas enabling our customers to gain insights that were not possible before.
With multiple applications across several industries and a rapidly growing customer base, Hovermap and our other solutions are being used commercially for a variety of applications by enterprise customers around the world.
Why Emesent?
We are proud to be a Great Place to Work certified, reflecting our commitment to fostering a positive, inclusive and engaging workplace culture. At Emesent, you will have the opportunity to work on ground-breaking technology that is shaping the future. We offer a dynamic and collaborative work environment, competitive compensation, and opportunities for professional growth. Join us in our mission to push the boundaries of robotics and digitisation to help humanity explore further and understand more.

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