OTC HCP Content & Training Manager Location: Virginia, Brisbane (Sydney considered for right candidate)
Hybrid and Flexible work environment
About the job Do you have experience in translating medical information into compelling marketing content and educating others? The OTC HCP Content & Training Manager is a critical element of the Brand & Innovation team with a core focus on supporting the brand strategies within the HCP environment. You will have responsibility for a broad portfolio of well renowned and loved OTC brands, by leveraging scientific and commercial acumen to drive short and mid-term executional HCP excellence to make Opella a leading Fast Moving Consumer Healthcare player. This position will support and collaborate with medical and commercial team, developing plans that will defend the existing business and maximize category growth opportunities for the future. You will also be a key source of internal training, and some external with key clients – ensuring that the sales and brand teams are educated around the product range science, features and benefits and how to turn these into compelling commercial selling stories.
At Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.
That's why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Telfast, Dulcolax and Buscopan , we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.
We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands.
Main responsibilities: Develop, localise and implement global (OTC) HCP communication tools (print, digital) to support the brand and the category objectives.
Partner with Medical team and CMI in gathering and analysing market intelligence (new studies, new claims, new campaign, innovation) for the continuous development of new messages and claims to maximise the competitiveness of content and innovation
Identify scientific / business needs based on feedback from HCPs to expand product solutions and offerings, in collaboration with innovation
Work with the Science Hub and Brand team, and cross functionally to develop best in class detailing materials – electronic and paper tools
Work with the field sales team and sales capability team to develop and deliver detailing best practice training and approach.
Support the sales team with tools and training to detail against the commercial calendar
Lead trainer for retail partners and conferences for OTC portfolio and supporting VMS portfolio training requirements as required
Regularly conduct analysis of market trends, brand performance, competition review and make recommendations to optimize HCP marketing, in coordination with medical, CMI and brand leads
In coordination with medical and regulatory, assess claims optimization across the portfolio
Support medical teams in developing brand medical plan including KOL engagement, clinical study plan, participation to congress and publications
In coordination with Category and Brand Leads, ensure HCP marketing is planned and controlled as part of internal brand budget
Assess process and criteria used to evaluate performance of medical detailing, measure the success of the campaign and take action to ensure its effectiveness
About you
Education: Bachelors Degree in Business, or relevant field
Experience :
Scientific marketing or business background in a highly regulated environment such as OTC preferred- Pharma or Consumer Healthcare industries also a bonus!
Experienced in translating Medical information into localised marketing content (digital, advertorial and educational material to name a few)
Some experience in HCP educational training an advantage
Familiar with organisational processes, consumer journey and HCP marketing strategies
Technical Skills: Proficient in Microsoft skills (Excel and PPT essential)
Ability to translate technical medical information into marketable local marketing content for ANZ
Soft Skills: Excellent communication both written and verbal, especially in groups, preparing and delivering presentations
Have level of autonomy and flexibility to adapt to changing strategies and priorities
Project Management, planning and organisation skills
Why choose us? Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave for permanent employees
Endless development opportunities and career trajectory, highly supportive team environment
Join a global leading Healthcare organisation with consumer loved products and our very own home-grown Australian brands!
State of the art facilities in beautiful Brisbane, Queensland or Macquarie Park, Sydney
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