**Job Title:** Online PR Associate
**Company:** Leucadia National
**Location:** Canberra, Australian Capital Territory, AU
**Job Type:** Part-Time
**Seniority:** Associate Level
**Years of Experience Required:** 3
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### Job Description
Leucadia National is seeking a motivated and skilled Online PR Associate to join our dynamic team in Canberra. This part-time position presents an excellent opportunity for an individual with a passion for public relations and digital marketing in a fast-paced environment. The successful candidate will help us elevate our online presence, engage with our audience, and foster positive relationships that enhance our brand reputation.
### Key Responsibilities
- **Content Creation:** Develop and write compelling press releases, blog posts, and social media content that aligns with Leucadia National's brand voice and strategic messaging.
- **Media Relations:** Build and nurture relationships with journalists, bloggers, and influencers to secure media coverage, interviews, and brand mentions.
- **Social Media Management:** Manage and curate content for our social media platforms, engage with followers, and monitor social conversations to enhance our online reputation.
- **Online Monitoring:** Utilize various online tools to track media coverage, engagement metrics, and industry trends, providing timely reports to the PR team.
- **Strategy Implementation:** Collaborate with the marketing and communications team to develop and implement strategic online PR campaigns that amplify our brand visibility and advance organizational goals.
- **Crisis Communication:** Assist in managing online reputation in the event of a crisis, providing analytics and feedback to continuously improve our communication strategies.
- **Event Promotion:** Support the promotion of virtual events, webinars, and other online initiatives, ensuring an effective outreach to target audiences.
- **Research:** Conduct research on industry trends and audience insights to inform PR strategies and optimize campaigns.
- **Collaboration:** Work closely with internal teams to align messaging and ensure all communications are consistent with the company's brand and mission.
### Required Qualifications
- **Education:** Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- **Experience:** A minimum of 3 years of experience in public relations, digital communications, or a related field, preferably in a corporate or agency setting.
- **Technical Proficiency:** Familiarity with PR software, social media management tools, and analytics platforms. Experience with graphic design tools (e.g., Canva, Adobe Suite) is a plus.
### Desired Skills and Personality Traits
- **Adaptable:** Ability to adjust quickly to changing priorities and embrace new challenges with enthusiasm.
- **Resilient:** Demonstrates persistence and adaptability in the face of setbacks and maintains a positive attitude.
- **Emotional Intelligence:** Exhibits a strong ability to understand and manage emotions in yourself and others, facilitating effective communication and relationship-building.
- **Attention to Detail:** Maintains a high level of accuracy in all work, ensuring that all communications and campaigns are error-free.
### Benefits
- **Disability Insurance:** Comprehensive disability coverage to support you in case of unforeseen health issues.
- **Medical Coverage:** Access to health insurance plans that ensure your well-being and provide medical support.
- **Life Insurance:** Peace of mind with company-sponsored life insurance options.
### Working Environment
Leucadia National prides itself on fostering an innovative workplace where technology is harnessed to drive efficiency and creative solutions. Our team thrives on collaboration and encourages the sharing of ideas to enhance our digital presence.
### Application Deadline
Interested candidates should submit their applications by **October 10, 2024**.
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**Equal Opportunity Statement:**
Leucadia National is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
