Marketing Specialist

Untangled ICT Pty Ltd
Backed by over 30 years of experience in the Australian technology and communication market,
Untangled is dedicated to simplifying the outdated and costly telecommunications systems of the
past.
We specialize in providing easy-to-use, instantly scalable, and fully integrated cloud-based
phone solutions, tailored specifically to meet the unique needs of our clients.
We are looking for an experienced Marketing Specialist to join our team.
The responsibilities include, but will not be limited to:
? Develop and execute marketing strategies to target key markets, define brand positioning, and
promote Untangled's business phone systems.
? Identify target markets, define positioning, and create marketing campaigns to raise
consumer awareness and promote product/service attributes.
? Conduct market research to understand customer needs, competitive landscape, and
industry trends.
? Analyse data to identify opportunities for product positioning, differentiation, and
marketing campaigns.
? Monitor and optimize campaigns to maximize effectiveness and ROI within time and
budget constraints.
? Implement digital marketing strategies (SEO, social media, email marketing, online
advertising) to drive leads and awareness for Dialpad's business phone system.
? Track and analyse key marketing metrics (website traffic, lead generation, conversion
rates, customer acquisition costs).
? Working closely with the product team, sales team, and customer support to gather
feedback, understand customer needs, and align marketing strategies with overall
business objectives.
? Ensure periodic email communications, promotions and newsletters are created and
sent to existing and potential client base to enhance brand identity and awareness.
? Daily review of company website to address customer feedback and grievances as a
part of customer engagement initiative.
? Brainstorm with team members to develop creative ideas for promotional events and
campaigns and liaise with third party vendors to execute successful industry events.
? Generate reports and provide insights to optimize marketing efforts.
? Advise on marketing strategy presentations, evaluating reports, pricing policies, and
product mixes.
? Stay updated on marketing and telecommunications industry trends and best
practices.
? Attend webinars, conferences, and industry events to enhance knowledge and skills.
Requirements and Qualifications:
? Minimum 3 years work experience in marketing or related domain
? Minimum Master's level qualification in marketing or related field.
? Demonstrate excellence in marketing, with the ability to expand market reach and manage
sales teams.
? Exceptional leadership skills and communication abilities to motivate teams to achieve goals
and deliver results.
? Knowledge of digital asset creation.