Hotel Brand: Crowne Plaza Hotels & Resorts
Location: Australia, Victoria, Melbourne
Escape the Ordinary (ETO) is an innovative Restaurant and Bars partnership between culinary visionary Matthew Butcher, Salter Brothers & IHG.
Your Day-to-Day As the Marketing Manager, you will shape and execute strategic marketing plans to elevate our restaurants and bars offerings, ensuring alignment with revenue, profit, and brand goals.
You'll use your digital marketing expertise, strong PR understanding, and passion for the hospitality industry to create dynamic campaigns that highlight our venue's food and drink experiences. Leveraging your creative skills, you'll develop unique brand activations, seasonal promotions, and curated events that enhance the guest experience and bring our spaces to life on social media.
As a strategic partner, you'll draw from diverse marketing channels—including Partnerships, PR, Social Media, and Digital—to engage new and loyal patrons alike, driving sustainable revenue growth across our venues. You'll also be responsible for setting and managing the marketing budget for each venue, ensuring that funds are allocated effectively to maximize impact. Working closely with graphic designers and venue operational teams, you'll manage promotions, signage, and social content, approving all guest touchpoints (such as menus and signage) to ensure they reflect our brand.
What We Need from You In addition to top-notch marketing skills, the ideal candidate will have expertise in media and PR strategies, with a strong connection to the hospitality industry. Your background will demonstrate your skills in e-commerce, project management, and creative concept development. Critical to this role is your ability to collaborate with key stakeholders and inspire teams across our venues.
This role is primarily based in Melbourne but will be responsible for multiple venues. It may require some travel to key venues interstate to work directly with our teams and support our growth across ETO's expanding portfolio.
What you can expect from us We're committed to empowering our people with the support they need to thrive. We offer a competitive salary that reflects your dedication, along with a variety of benefits tailored to support your work-life balance—including outstanding room discounts, and some of the best training in the industry.
Our mission at IHG and ETO is to build inclusive teams that celebrate individuality and encourage everyone to bring their authentic selves to work. We're dedicated to equal opportunities for all, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. Our culture is grounded in trust, acceptance, and collaboration, where diverse backgrounds and perspectives are always welcomed.
With IHG and ETO, you'll find the space you need to belong, grow, and make a difference. We know that performing at our best means feeling our best—both on and off the clock. That's why, through our myWellbeing framework, we're committed to supporting your overall health, lifestyle, and workplace wellbeing.
Join us, and you'll become part of our global family—one that's constantly growing and committed to making a positive impact worldwide.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
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