Marketing Manager, Ortho

Join a team that is changing millions of lives. Transforming smiles, changing lives.
At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.
Ready to join us?
About this opportunityAs the ANZ Orthodontic Marketing Manager, you will be responsible for driving growth, brand awareness, and customer engagement through targeted marketing initiatives and partnerships within the orthodontic channel. You will collaborate closely with sales, clinical, product, and APAC regional marketing teams to develop and implement channel-specific strategies and campaigns that resonate with orthodontists, dental professionals, and key partners. The ideal candidate will have a strong background in B2B marketing, experience in healthcare, dentistry, or orthodontics, and the ability to build strong relationships with internal stakeholders and customers to achieve business objectives.
In this role, you will…Channel Strategy Development: Develop and execute a comprehensive marketing plan tailored to the orthodontic channel, focused on increasing market penetration, utilisation and driving sales growth.Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscapes within the orthodontic segment.Clinical/Technical Marketing Expertise: Demonstrate strong clinical and technical understanding of orthodontic segment needs and how our products and solutions address these unmet clinical needs.Partner Engagement: Build and maintain strong relationships with orthodontists, practice managers, key opinion leaders (KOLs), and partners to drive co-marketing initiatives and campaigns. Collaborate with sales and clinical teams to ensure alignment between marketing efforts and sales goals. Actively visit and work with customers and practices.Campaign Management: Create, manage, and measure marketing campaigns and promotions, ensuring alignment with channel strategies and business goals.Training & Support: Collaborate with sales, clinical, and training teams to provide marketing support, sales tools, and materials that enhance the effectiveness of channel partners.Content Creation: Develop channel-specific content, including digital assets, sales collateral, email marketing, webinars, and other promotional materials.Brand Positioning: Ensure consistent messaging and brand positioning across all channel touchpoints.Portfolio and Promotion Planning: Ensure we have the right portfolio to meet our key business and customer needs; develop Promotion strategy and initiatives to drive customer behavior aligned with business objectives.Marketing analytics, ROI, and Performance Analysis: Monitor and analyse channel performance using key metrics, providing actionable insights to optimise marketing efforts.Budget Management: Manage marketing budgets for orthodontic channel, ensuring cost-effective use of resources and maximising ROI.Event Management: Plan marketing initiatives for industry events, conferences, and trade shows relevant to orthodontic and dental professionals.Cross-Functional Collaboration: Work closely with internal stakeholders, including sales, clinical, regulatory, legal, product, consumer marketing, sales, and finance teams, to align marketing strategies and tactics with business needs.In this role, you'll need …This is a hands-on position requiring an individual with a proven track record of working effectively in a dynamic, fast-growing environment. Equipped with a strong Marketing technical background, the individual must be able to work at all levels of the organization. The individual needs to possess the flexibility and agility to enjoy a fast-paced and dynamic business and be capable of managing multiple projects, demands, and priorities. Individual should enjoy, appreciate and have a facility for interacting with people from many cultures and diverse backgrounds.
Bachelor's degree or Master's degree in Marketing, Business, Healthcare, or related field.A minimum of 8 years of related work experience is required, preferably in the medical device, dental, or orthodontic industry. Experience in a commercial capacity, i.e., sales, marketing, business development or general management is an advantage.Excellent influencing, communication, project management, and organizational skills, with the ability to manage multiple projects simultaneously.Strong analytical skills and a data-driven mindset; evaluate complex issues and recommend and implement practical solutions.Strong sense of initiative, ability to work independently, resourcefulness, and accountability.Experience and ability to build strong customer relationships with doctors, KOLs, and other channel partners is required.Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) and excellent verbal and written English communication skills are required. An international mindset – culturally aware, flexible and pragmatic.Mastery of Microsoft Office suite, particularly PowerPoint and Excel.Experience with data analytics and insights using OTS tools like Excel, PowerBI, Google Analytics, etc.Experience in product development including needs assessment, portfolio management and product lifecycle management is preferred.This position may require up to 30% travel including both domestic and/or international.Sound like a good fit?Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About AlignAlign Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.
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Global Diversity Statement:At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity StatementIt is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
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