The role
The Marketing Manager will oversee the day-to-day management and co-development of brand, content, and creative strategies for Unibet in Australia.
Working closely with the Head of Marketing (Australia), the role will ensure that our brand strategy aligns with top-line commercial objectives, while the content strategy resonates with the target audience and delivers long-term value for the Unibet brand.
As a listed and regulated company, Kindred Group pays great attention to player safety and sustainability.
Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society.
Our goal is that 0% of revenue is derived from harmful gambling.
What you will do
Collaborate with the Head of Marketing to define local creative guidelines for Unibet Australia, ensuring consistency with global brand standards. Manage and mentor the full-time Social Media Executive, providing necessary support for career development and skill enhancement. Develop and execute a robust content strategy aimed at driving brand consideration among prospective audiences and increasing engagement with the existing customer base. Work closely with the digital manager to ensure appropriate budget allocation across content, social, and media production. Leverage Unibet brand ambassadors to integrate them into brand and content strategies effectively. Manage the creative pipeline for both internal and external resources. Oversee multimedia production, including run sheets, scheduling, and editing across all channels. Provide weekly reports on content, social media performance, and brand KPIs. Ensure all content and creative materials comply with internal LeCo (Legal & Compliance) guidelines. Your experience
Minimum of 3+ years of experience in a marketing manager or executive role. Highly motivated and proactive with a customer-first mindset. Strong task management and prioritization skills, with the ability to take ownership and accountability for achieving goals. Exceptional attention to detail. Data-focused and ROI-driven, with strong analytical and reporting capabilities. In-depth product knowledge and a genuine passion for the online gaming industry, either as a customer or through professional experience. Strong leadership skills with the ability to build trust and foster team collaboration. Extensive experience across social and content channels. Multimedia and production experience is a plus. #J-18808-Ljbffr